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Management Strategy (9953.2)

Level: Level 3 - Undergraduate Advanced Unit
Credit Points: 3
HECS Bands: 2, 3
Faculty: Faculty of Business, Government & Law
Discipline: Canberra Business School


Possible changes to your unit's learning activities and assessment items

For the remainder of 2020, resulting from Australian Government's directives requiring physical distancing and restrictions on movement because of the COVID-19 pandemic, any exams that are required for assessment in a unit will be online exams. Online exams may also use online proctoring to help assure the academic integrity of those exams. Please contact your unit convener with any questions.

While the University has made efforts to ensure that Unit Outlines reflect a unit’s learning activities and assessment items, any changes to Australian Government directives because of the COVID-19 pandemic may require changes to these during the semester to ensure the safety and well being of students and staff. These changes will not be updated in the published unit outline, but will be communicated to you via your unit’s UCLearn(Canvas) teaching site. Any changes made will continue to meet the unit’s learning outcomes, as described in the Unit Outline.

Unit Outlines

To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

  • Teaching Period 5, 2020, ONLINE, DUCERE-ONL (197611) - View
  • Teaching Period 3, 2020, ONLINE, DUCERE-ONL (197610) - View
  • Teaching Period 2, 2020, ONLINE, DUCERE-ONL (197612) - View
  • Teaching Period 5, 2019, ONLINE, DUCERE-ONL (187816) - View
  • Teaching Period 3, 2019, ONLINE, DUCERE-ONL (187757) - View
  • Teaching Period 2, 2019, ONLINE, DUCERE-ONL (187731) - View
  • Teaching Period 5, 2018, ONLINE, DUCERE-ONL (181079) - View
  • Teaching Period 3, 2018, ONLINE, DUCERE-ONL (181080) - View
  • Teaching Period 2, 2018, ONLINE, DUCERE-ONL (184893) - View

If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.


In this unit students will develop their ability to design effective business strategies for organisations of varying types and stages of maturity. Through introduction to the fundamentals of strategy, the evolution of strategy and a range of strategic methodologies, students will learn how to respond to specific business scenarios and design proactive strategies towards achieving business goals. In addition, students will investigate how organisations can proactively address their future success, through the effective use of trend analysis techniques. Students will develop their capabilities in line with the skills required in a digital economy.

Learning Outcomes

On successful completion of this unit, students will:

1. Demonstrate an ability to analyse and evaluate the various strategic planning techniques;

2. Analyse and explain the function and importance of strategy within organisations;

3. Utilise strategic foresight techniques to inform strategy design;

4. Design and communicate strategies to respond to business scenarios; and

5. Interpret business data to justify strategic planning.

Assessment Items

Contact Hours

Online and self-paced study equivalent to 150 total learning hours.


Fundamentals of Management, 9926 AND Fundamentals of Marketing, 9958 AND Organisational Change, 9956


Enrolment in one of: Bachelor of Applied Entrepreneurship, 334JA; Bachelor of Applied Entrepreneurship (Social Entrepreneurship), 335JA; Bachelor of Applied Business (Management), 332JA; Bachelor of Applied Business (Marketing), 333JA

Assumed Knowledge

Sound understanding of marketing concepts, purpose and function. Basic understanding of concept of strategy and how business functions work together towards organisational performance.

Incompatible Units


Equivalent Units


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