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Market Research (9948.2)

Level: Level 2 - Undergraduate Intermediate Unit
Credit Points: 3
HECS Bands: 2, 3
Faculty: Faculty of Business, Government & Law
Discipline: Canberra Business School

Availability

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Unit Outlines

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  • Teaching Period 3, 2020, ONLINE, DUCERE-ONL (197743) - View
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  • Teaching Period 6, 2019, ONLINE, DUCERE-ONL (187832) - View
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  • Teaching Period 3, 2019, ONLINE, DUCERE-ONL (187754) - View
  • Teaching Period 1, 2019, ONLINE, DUCERE-ONL (187695) - View
  • Teaching Period 6, 2018, ONLINE, DUCERE-ONL (180965) - View
  • Teaching Period 4, 2018, ONLINE, DUCERE-ONL (181067) - View
  • Teaching Period 3, 2018, ONLINE, DUCERE-ONL (181068) - View

If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.

Syllabus

In this unit, students will be introduced to the various types of marketing research. Through developing a deep understanding into the various types of marketing information available and those most appropriate for varying business scenarios, students will develop the capability to design research strategies, in turn creating and interpreting reports to provide useful information to business decision makers. In addition, students will develop their skills in identifying useful market trends and what these trends may mean for the organisation. This unit is delivered self-paced online, requiring students to self-manage their work load, developing many skills required of outstanding graduate students.

Learning Outcomes

On successful completion of this unit, students will be able to:

1. Demonstrate a sound understanding of primary and secondary research methodologies, and the various data types;

2. Design and implement marketing research plans;

3. Create reports interpreting market data so as to inform strategic decision making;

4. Effectively process and interpret data so as to identify relevant market trends; and

5. Analyse market trends so as to identify opportunities for business improvement.

Assessment Items

Contact Hours

Online and self-paced study equivalent to 150 total learning hours.

Prerequisites

9958 Fundamentals of Marketing

Corequisites

Enrolment in one of: Bachelor of Applied Entrepreneurship, 334JA; Bachelor of Applied Entrepreneurship (Social Entrepreneurship), 335JA; Bachelor of Applied Business (Management), 332JA; Bachelor of Applied Business (Marketing), 333JA

Assumed Knowledge

None.

Incompatible Units

None.

Equivalent Units

None.



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