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Applied Entrepreneurship - Promotions and Launch (6cp) (9942.1)

Level: Level 3 - Undergraduate Advanced Unit
Credit Points: 6
HECS Bands: 2, 3
Faculty: Faculty of Business, Government & Law
Discipline: School of Management

Availability

    Syllabus

    Based on all work conducted thus far, students will be required to prepare for an official launch of their ventures. Students will be expected to build upon prototype marketing campaigns, utilise new and existing industry relationships and utilise their entrepreneurial skills, to plan launch events relevant and appropriate according to the venture they are working on. After this is complete, students will then be required to analyse market response, reflect upon key lessons and develop new strategies that can be deployed for ongoing venture development. At this point, students must conduct thorough analysis of their progress thus far, further adjusting their business model towards the goal of an ultimately sustainable business that can be continued post-graduation.

    Learning Outcomes

    On successful completion of this unit, students will be able to:

    1.Demonstrate an ability to integrate broad skills sets and disciplines to plan entrepreneurial venture launch strategies;

    2. Use effective communication to convey the launch strategy to relevant and appropriate stakeholders;

    3. Conduct thorough analysis of venture progress to date;

    4. Demonstrate an ability to critically respond to feedback, and adjust plans accordingly; and

    5. Create an appropriate risk analysis, identifying potential challenges and strategies to mitigate these.

    Contact Hours

    Online and self-paced study equivalent to 300 total learning hours.

    Prerequisites

    Applied Entrepreneurship - Fundraising and Pitching (6cp), 9941

    Corequisites

    Enrolment in one of: Bachelor of Applied Entrepreneurship, 334JA; Bachelor of Applied Entrepreneurship (Social Entrepreneurship), 335JA; Bachelor of Applied Business (Management), 332JA; Bachelor of Applied Business (Marketing), 333JA

    Assumed Knowledge

    NONE

    Incompatible Units

    NONE.

    Equivalent Units

    NO.



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