Applied Entrepreneurship - Concept Development and Validation (6cp) (9939.2)
|Level:||Level 2 - Undergraduate Intermediate Unit|
|HECS Bands:||2, 3|
|Faculty:||Faculty of Business, Government & Law|
|Discipline:||Canberra Business School|
UC - Ducere, Online
Year Teaching Period Convener Mode of Delivery 2020 Teaching Period 1 DR Jennifer LOH (Ph: +61 2 62068371 ) ONLINE 2020 Teaching Period 3 DR Jennifer LOH (Ph: +61 2 62068371 ) ONLINE 2020 Teaching Period 5 DR Jennifer LOH (Ph: +61 2 62068371 ) ONLINE 2021 Teaching Period 1 DR Jennifer LOH (Ph: +61 2 62068371 ) ONLINE 2021 Teaching Period 3 DR Jennifer LOH (Ph: +61 2 62068371 ) ONLINE 2021 Teaching Period 5 DR Jennifer LOH (Ph: +61 2 62068371 ) ONLINE
Possible changes to your unit's learning activities and assessment items
For the remainder of 2020, resulting from Australian Government's directives requiring physical distancing and restrictions on movement because of the COVID-19 pandemic, any exams that are required for assessment in a unit will be online exams. Online exams may also use online proctoring to help assure the academic integrity of those exams. Please contact your unit convener with any questions.
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- Teaching Period 5, 2020, ONLINE, DUCERE-ONL (197759) - View
- Teaching Period 3, 2020, ONLINE, DUCERE-ONL (197758) - View
- Teaching Period 1, 2020, ONLINE, DUCERE-ONL (197757) - View
- Teaching Period 5, 2019, ONLINE, DUCERE-ONL (187813) - View
- Teaching Period 3, 2019, ONLINE, DUCERE-ONL (187751) - View
- Teaching Period 1, 2019, ONLINE, DUCERE-ONL (187692) - View
- Teaching Period 3, 2018, ONLINE, DUCERE-ONL (181057) - View
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In this unit, students will commence applying the skills they have developed as aspiring entrepreneurs. In doing so, students will undertake detailed research and planning, as well as practical creative exercises, to create, explore and validate conceptual venture ideas. Through completing this unit students will create a draft business model for a new venture that will be utilised as the foundation of the remaining Applied Entrepreneurship units.
On successful completion of this unit, students will be able to:
1. Apply information and data from real market situations to identify venture opportunities;
2. Apply creative thinking skills to develop potential response opportunities to identified scenarios, taking into account key customer markets and segments;
3. Develop business cases utilising real information to validate identified opportunities;
4. Draft various marketing plans including social media and guerrilla marketing; and
5. Apply business theories to develop a draft business model for a venture.
UC - Ducere, Online
- Teaching Period 5, 2020
- Teaching Period 3, 2020
- Teaching Period 1, 2020
Online and self-paced study equivalent to 300 total learning hours.
9924 Fundamentals of Entrepreneurship,
9958 Fundamentals of Marketing,
9926 Fundamentals of Management
9927 Fundamentals of Project Management, AND
one of the following 9959 Business Model Analysis OR 10279 Business Model Development
Enrolment in one of: Bachelor of Applied Entrepreneurship, 334JA; Bachelor of Applied Entrepreneurship (Social Entrepreneurship), 335JA; Bachelor of Applied Business (Management), 332JA; Bachelor of Applied Business (Marketing), 333JA