Advanced Digital Marketing (9932.2)
| Level: | Level 2 - Undergraduate Intermediate Unit |
|---|---|
| Credit Points: | 3 |
| HECS Bands: | 2, 3 |
| Faculty: | Faculty of Business, Government & Law |
| Discipline: | Canberra Business School |
Availability
-
UC - Ducere, Online
Year Teaching Period Convener Mode of Delivery 2020 Teaching Period 3 DR Jennifer LOH (Ph: +61 2 62068371 ) ONLINE 2020 Teaching Period 4 DR Jennifer LOH (Ph: +61 2 62068371 ) ONLINE 2020 Teaching Period 6 DR Jennifer LOH (Ph: +61 2 62068371 ) ONLINE
Possible changes to your unit's learning activities and assessment items
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Unit Outlines
To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.
- Teaching Period 3, 2020, ONLINE, DUCERE-ONL (197701) - View
- Teaching Period 6, 2019, ONLINE, DUCERE-ONL (187828) - View
- Teaching Period 4, 2019, ONLINE, DUCERE-ONL (187774) - View
- Teaching Period 3, 2019, ONLINE, DUCERE-ONL (187752) - View
- Teaching Period 6, 2018, ONLINE, DUCERE-ONL (180961) - View
- Teaching Period 4, 2018, ONLINE, DUCERE-ONL (181038) - View
- Teaching Period 3, 2018, ONLINE, DUCERE-ONL (181037) - View
If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.
Syllabus
In this unit, students will be introduced to into the various digital marketing strategies that have rapidly evolved in recent years. Students will develop the skills and understanding required for designing and implementing these strategies for various organisation types and stages of maturity, utilising a plethora of modern technologies. In addition, students will develop the skills required to effectively assess and improve digital marketing campaigns as well as learn how digital marketing plays a crucial role in supporting more traditional techniques. This unit is delivered self-paced online, requiring students to self-manage their work load, developing many skills required of outstanding graduate students.
Learning Outcomes
On successful completion of this unit, students will be able to:
1. Understand the drivers of change in the marketing function;
2. Clearly explain the key factors of effective marketing through digital channels;
3. Demonstrate an ability to interpret digital consumer interaction to inform business decision making;
4. Clearly explain the function and relevance of various digital tools and techniques in relation to digital marketing strategies; and
5. Design high-reach and high-engagement digital marketing strategies.
Assessment Items
Contact Hours
Online and self-paced study equivalent to 150 total learning hours.
Prerequisites
Fundamentals of Marketing, 9958
Corequisites
Enrolment in one of: Bachelor of Applied Entrepreneurship, 334JA; Bachelor of Applied Entrepreneurship (Social Entrepreneurship), 335JA; Bachelor of Applied Business (Management), 332JA; Bachelor of Applied Business (Marketing), 333JA
Assumed Knowledge
Fundamental concepts of marketing, marketing strategy, market concepts and customer behaviour.
Incompatible Units
None.
Equivalent Units
None.