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Competitive Market Positioning (9929.2)

Level: Level 1 - Undergraduate Introductory Unit
Credit Points: 3
HECS Bands:

Band 3 2013-2020 (Expires 31 Dec 2020) Band 4 2021 (Commenced After 1 Jan 2021) Band 5 2021 (Commenced Before 1 Jan 2021)

Faculty: Faculty of Business, Government & Law
Discipline: Canberra Business School

Availability

    Unit Outlines

    To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

    • Teaching Period 6, 2020, ONLINE, DUCERE-ONL (197730) - View
    • Teaching Period 3, 2020, ONLINE, DUCERE-ONL (197732) - View
    • Teaching Period 1, 2020, ONLINE, DUCERE-ONL (197745) - View
    • Teaching Period 6, 2019, ONLINE, DUCERE-ONL (187826) - View
    • Teaching Period 5, 2019, ONLINE, DUCERE-ONL (187807) - View
    • Teaching Period 3, 2019, ONLINE, DUCERE-ONL (187746) - View
    • Teaching Period 1, 2019, ONLINE, DUCERE-ONL (187688) - View
    • Teaching Period 6, 2018, ONLINE, DUCERE-ONL (180959) - View
    • Teaching Period 5, 2018, ONLINE, DUCERE-ONL (181030) - View
    • Teaching Period 3, 2018, ONLINE, DUCERE-ONL (181031) - View

    If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.

    Syllabus

    In this unit, students will build upon basic marketing strategy knowledge to develop a market positioning strategy. Students will be introduced to more complex theories and frameworks to support decision-making and position themselves attractively in competitive markets, considering market trends, market composition and competitor strategies and activity.

    This unit is delivered self-paced online, requiring students to self-manage their work load, developing many skills required of outstanding graduate students.

    Learning Outcomes

    On successful completion of this unit, students will be able to:

    1. Demonstrate an ability to effectively analyse the current standing of a market;

    2. Align organisational competencies and behaviours with market requirements and opportunities;

    3. Identify market forces and the potential for impact on a business;

    4. Build in-depth positioning strategies; and

    5. Develop a range of effective and appropriate communications for a range of audiences.

    Assessment Items

    Contact Hours

    Online and self-paced study equivalent to 150 total learning hours.

    Prerequisites

    Fundamentals of Marketing, 9958

    Corequisites

    Enrolment in one of the following courses: Bachelor of Applied Business (Management), 332JA; Bachelor of Applied Business (Marketing), 333JA; Bachelor of Applied Entrepreneurship, 334JA; or Bachelor of Applied Entrepreneurship (Social Entrepreneurship), 335JA.

    Assumed Knowledge

    Fundamental concepts of marketing, marketing strategy, market concepts and customer behaviour.

    Incompatible Units

    None.

    Equivalent Units

    No.



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