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Exploration of Visual Identity (9763.2)

Level: Level 3 - Undergraduate Advanced Unit
Credit Points: 3
HECS Bands: 1
Faculty: Faculty of Arts and Design
Discipline: School of Arts and Communications


  • UC - TAFE Queensland, South Bank
    Year Teaching Period Convener Mode of Delivery
    2020 Semester 2 Dr   John   DAHLSEN (Ph: ) ON-CAMPUS

Possible changes to your unit's learning activities and assessment items

For the remainder of 2020, resulting from Australian Government's directives requiring physical distancing and restrictions on movement because of the COVID-19 pandemic, any exams that are required for assessment in a unit will be online exams. Online exams may also use online proctoring to help assure the academic integrity of those exams. Please contact your unit convener with any questions.

While the University has made efforts to ensure that Unit Outlines reflect a unit’s learning activities and assessment items, any changes to Australian Government directives because of the COVID-19 pandemic may require changes to these during the semester to ensure the safety and well being of students and staff. These changes will not be updated in the published unit outline, but will be communicated to you via your unit’s UCLearn(Canvas) teaching site. Any changes made will continue to meet the unit’s learning outcomes, as described in the Unit Outline.

Unit Outlines

To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

  • Semester 2, 2020, ON-CAMPUS, TQB-SB (195425) - View
  • Semester 2, 2019, ON-CAMPUS, TQB-SB (190875) - View
  • Semester 2, 2018, ON-CAMPUS, TQN-TOWNSV (183418) - View
  • Semester 2, 2018, ON-CAMPUS, TQEC-NAM (183419) - View
  • Semester 2, 2018, ON-CAMPUS, TQB-SB (178320) - View
  • Semester 2, 2017, ON-CAMPUS, TQB-SB (164682) - View
  • Semester 2, 2016, ON-CAMPUS, TQB-SB (158775) - View

If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.


This unit explores the types and usage of visual identity in contemporary culture from the personal, to collective and corporate culture. It involves the classification of types of visual identity and the critique of visual identity based on design, content, context and audience.

Students will learn to evaluate existing professional benchmarks in relation to visual identity. They will be able to plan and design visual identities for individuals, groups, products or businesses reflecting critical thinking and innovative solutions.

A sound understanding of this unit will allow the student to both critique and create visual identities in contemporary culture.

Learning Outcomes

On successful completion of this unit, students will be able to:

1. Classify various types and usage of visual identity in contemporary culture;

Critique concepts of visual identity based on design, content, context and audience

Evaluate existing professional benchmarks to assist in the development of a visual identity proposal and presentation

Plan and design a complete visual identity for an individual, group, product or business that reflects critical thinking and innovative solutions

Employ communication skills in an academic and/or creative context

Assessment Items

Contact Hours

4 hours per week





Assumed Knowledge


Incompatible Units


Equivalent Units


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