Exploration of Visual Identity (9763.2)
|Level:||Level 3 - Undergraduate Advanced Unit|
|Faculty:||Faculty of Arts and Design|
|Discipline:||School of Arts and Communications|
UC - TAFE Queensland, South Bank
Year Teaching Period Convener Mode of Delivery 2020 Semester 2 Dr John DAHLSEN (Ph: ) ON-CAMPUS
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- Semester 2, 2019, ON-CAMPUS, TQB-SB (190875) - View
- Semester 2, 2018, ON-CAMPUS, TQN-TOWNSV (183418) - View
- Semester 2, 2018, ON-CAMPUS, TQEC-NAM (183419) - View
- Semester 2, 2018, ON-CAMPUS, TQB-SB (178320) - View
- Semester 2, 2017, ON-CAMPUS, TQB-SB (164682) - View
- Semester 2, 2016, ON-CAMPUS, TQB-SB (158775) - View
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This unit explores the types and usage of visual identity in contemporary culture from the personal, to collective and corporate culture. It involves the classification of types of visual identity and the critique of visual identity based on design, content, context and audience.
Students will learn to evaluate existing professional benchmarks in relation to visual identity. They will be able to plan and design visual identities for individuals, groups, products or businesses reflecting critical thinking and innovative solutions.
A sound understanding of this unit will allow the student to both critique and create visual identities in contemporary culture.
On successful completion of this unit, students will be able to:
1. Classify various types and usage of visual identity in contemporary culture;
Critique concepts of visual identity based on design, content, context and audience
Evaluate existing professional benchmarks to assist in the development of a visual identity proposal and presentation
Plan and design a complete visual identity for an individual, group, product or business that reflects critical thinking and innovative solutions
Employ communication skills in an academic and/or creative context
4 hours per week