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Marketing and Innovation (9707.2)

Level: Level 3 - Undergraduate Advanced Unit
Credit Points: 3
HECS Bands: 1
Faculty: Faculty of Arts and Design
Discipline: School of Arts and Communications


Unit Outlines

To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

  • Semester 2, 2019, ON-CAMPUS, TQG-CO (191347) - View
  • Semester 2, 2019, ON-CAMPUS, TQB-SB (191348) - View
  • Semester 2, 2018, ON-CAMPUS, TQN-TOWNSV (183412) - View
  • Semester 2, 2018, ON-CAMPUS, TQG-CO (178314) - View
  • Semester 2, 2018, ON-CAMPUS, TQEC-NAM (183413) - View
  • Semester 2, 2018, ON-CAMPUS, TQB-SB (178315) - View
  • Semester 2, 2017, ON-CAMPUS, TQG-CO (165490) - View
  • Semester 2, 2017, ON-CAMPUS, TQB-SB (164677) - View
  • Semester 2, 2016, ON-CAMPUS, TQB-SB (158773) - View

If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.


successful creative career can be broken down into a series of individual creative endeavours that attract public attention and approval. Each of these undertakings requires conceptualising and planning. However, publicity cannot succeed without effective marketing. This unit aims to introduce students to marketing principles and practical marketing strategies within creative contexts. It allows for some independence within a guided learning environment, allowing the student to conceptualise, analyse, plan and instigate marketing strategies for simulated and real world scenarios, as part of a multi-disciplinary creative team. The unit promotes the use of traditional, modern digital and social media and is aligned with a common focus on technology across concurrent major units. It is the last core unit that focuses on a single aspect of career planning and business practice in the creative industries and progresses towards a more holistic and independent approach to learning in Project Management.

Learning Outcomes

Upon successful completion of this unit, students will be able to:

1. Employ marketing principles to identify product in a relevant creative discipline;

2. Apply analysis to identify viable markets in a creative context;

3. Prepare a marketing plan for relevant creative products;

4. Use digital media (including social media) to promote a product and/or service; and

5. Operate effectively as part of a collaborative multi-disciplinary team.

Assessment Items

Contact Hours

3 hours per week.





Assumed Knowledge


Incompatible Units


Equivalent Units


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