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Marketing and Innovation (9707.2)

Level: Level 3 - Undergraduate Advanced Unit
Credit Points: 3
HECS Bands: 1
Faculty: Faculty of Arts and Design
Discipline: School of Arts and Communications

Availability

  • UC - TAFE Queensland, Coomera
    Year Teaching Period Convener Mode of Delivery
    2020 Semester 2 Dr   Patrick   MITCHELL (Ph: ) ON-CAMPUS
  • UC - TAFE Queensland, South Bank
    Year Teaching Period Convener Mode of Delivery
    2020 Semester 2 Mrs   Michelle   CARTER (Ph: ) ON-CAMPUS

Possible changes to your unit's learning activities and assessment items

As a result of the Australian Government's directives requiring physical distancing and restrictions on movement because of the COVID-19 pandemic, you may find that learning activities and/or assessment items in some units you are studying have changed. These changes will not be updated in the published Unit Outline but will be communicated to you via your unit’s UCLearn(Canvas) teaching site. The new learning activities and/or assessment items will continue to meet the unit's learning outcomes, as described in the Unit Outline.

New learning activities and/or assessment items are available on your unit's UCLearn(Canvas) teaching site. Please contact your Unit Convener with any questions.

Unit Outlines

To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

  • Semester 2, 2019, ON-CAMPUS, TQG-CO (191347) - View
  • Semester 2, 2019, ON-CAMPUS, TQB-SB (191348) - View
  • Semester 2, 2018, ON-CAMPUS, TQN-TOWNSV (183412) - View
  • Semester 2, 2018, ON-CAMPUS, TQG-CO (178314) - View
  • Semester 2, 2018, ON-CAMPUS, TQEC-NAM (183413) - View
  • Semester 2, 2018, ON-CAMPUS, TQB-SB (178315) - View
  • Semester 2, 2017, ON-CAMPUS, TQG-CO (165490) - View
  • Semester 2, 2017, ON-CAMPUS, TQB-SB (164677) - View
  • Semester 2, 2016, ON-CAMPUS, TQB-SB (158773) - View

If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.

Syllabus

successful creative career can be broken down into a series of individual creative endeavours that attract public attention and approval. Each of these undertakings requires conceptualising and planning. However, publicity cannot succeed without effective marketing. This unit aims to introduce students to marketing principles and practical marketing strategies within creative contexts. It allows for some independence within a guided learning environment, allowing the student to conceptualise, analyse, plan and instigate marketing strategies for simulated and real world scenarios, as part of a multi-disciplinary creative team. The unit promotes the use of traditional, modern digital and social media and is aligned with a common focus on technology across concurrent major units. It is the last core unit that focuses on a single aspect of career planning and business practice in the creative industries and progresses towards a more holistic and independent approach to learning in Project Management.

Learning Outcomes

Upon successful completion of this unit, students will be able to:

1. Employ marketing principles to identify product in a relevant creative discipline;

2. Apply analysis to identify viable markets in a creative context;

3. Prepare a marketing plan for relevant creative products;

4. Use digital media (including social media) to promote a product and/or service; and

5. Operate effectively as part of a collaborative multi-disciplinary team.

Assessment Items

Contact Hours

3 hours per week.

Prerequisites

None

Corequisites

None

Assumed Knowledge

None

Incompatible Units

None

Equivalent Units

None


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