Marketing and Innovation (9707.2)
|Level:||Level 3 - Undergraduate Advanced Unit|
|Faculty:||Faculty of Arts and Design|
|Discipline:||School of Arts and Communications|
UC - TAFE Queensland, South Bank
Year Teaching Period Convener Mode of Delivery 2020 Semester 2 Mrs Michelle CARTER (Ph: ) ON-CAMPUS 2021 Semester 2 Mrs Michelle CARTER (Ph: ) ON-CAMPUS
UC - TAFE Queensland, Coomera
Year Teaching Period Convener Mode of Delivery 2020 Semester 2 Dr Patrick MITCHELL (Ph: ) ON-CAMPUS 2021 Semester 2 Dr Patrick MITCHELL (Ph: ) ON-CAMPUS
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- Semester 2, 2019, ON-CAMPUS, TQG-CO (191347) - View
- Semester 2, 2019, ON-CAMPUS, TQB-SB (191348) - View
- Semester 2, 2018, ON-CAMPUS, TQN-TOWNSV (183412) - View
- Semester 2, 2018, ON-CAMPUS, TQG-CO (178314) - View
- Semester 2, 2018, ON-CAMPUS, TQEC-NAM (183413) - View
- Semester 2, 2018, ON-CAMPUS, TQB-SB (178315) - View
- Semester 2, 2017, ON-CAMPUS, TQG-CO (165490) - View
- Semester 2, 2017, ON-CAMPUS, TQB-SB (164677) - View
- Semester 2, 2016, ON-CAMPUS, TQB-SB (158773) - View
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successful creative career can be broken down into a series of individual creative endeavours that attract public attention and approval. Each of these undertakings requires conceptualising and planning. However, publicity cannot succeed without effective marketing. This unit aims to introduce students to marketing principles and practical marketing strategies within creative contexts. It allows for some independence within a guided learning environment, allowing the student to conceptualise, analyse, plan and instigate marketing strategies for simulated and real world scenarios, as part of a multi-disciplinary creative team. The unit promotes the use of traditional, modern digital and social media and is aligned with a common focus on technology across concurrent major units. It is the last core unit that focuses on a single aspect of career planning and business practice in the creative industries and progresses towards a more holistic and independent approach to learning in Project Management.
Upon successful completion of this unit, students will be able to:
1. Employ marketing principles to identify product in a relevant creative discipline;
2. Apply analysis to identify viable markets in a creative context;
3. Prepare a marketing plan for relevant creative products;
4. Use digital media (including social media) to promote a product and/or service; and
5. Operate effectively as part of a collaborative multi-disciplinary team.
- UC - TAFE Queensland, South Bank
- UC - TAFE Queensland, Coomera
3 hours per week.