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Creative Career (9700.2)

Level: Level 3 - Undergraduate Advanced Unit
Credit Points: 3
HECS Bands: 1
Faculty: Faculty of Arts and Design
Discipline: School of Arts and Communications


Possible changes to your unit's learning activities and assessment items

For the remainder of 2020, resulting from Australian Government's directives requiring physical distancing and restrictions on movement because of the COVID-19 pandemic, any exams that are required for assessment in a unit will be online exams. Online exams may also use online proctoring to help assure the academic integrity of those exams. Please contact your unit convener with any questions.

While the University has made efforts to ensure that Unit Outlines reflect a unit’s learning activities and assessment items, any changes to Australian Government directives because of the COVID-19 pandemic may require changes to these during the semester to ensure the safety and well being of students and staff. These changes will not be updated in the published unit outline, but will be communicated to you via your unit’s UCLearn(Canvas) teaching site. Any changes made will continue to meet the unit’s learning outcomes, as described in the Unit Outline.

Unit Outlines

To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

  • Semester 1, 2020, ON-CAMPUS, TQG-CO (193526) - View
  • Semester 1, 2020, ON-CAMPUS, TQB-SB (193527) - View
  • Summer Semester, 2019/20, ON-CAMPUS, TQG-CO (198655) - View
  • Semester 1, 2019, ON-CAMPUS, TQG-CO (191517) - View
  • Semester 1, 2019, ON-CAMPUS, TQB-SB (191515) - View
  • Semester 1, 2018, ON-CAMPUS, TQN-TOWNSV (183420) - View
  • Semester 1, 2018, ON-CAMPUS, TQG-CO (176267) - View
  • Semester 1, 2018, ON-CAMPUS, TQEC-NAM (183421) - View
  • Semester 1, 2018, ON-CAMPUS, TQB-SB (176266) - View
  • Semester 1, 2017, ON-CAMPUS, TQG-CO (166522) - View
  • Semester 1, 2017, ON-CAMPUS, TQB-SB (166521) - View
  • Semester 1, 2016, ON-CAMPUS, TQB-SB (156390) - View

If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.


What defines a creative career? And what defines success in the creative industries? At the heart of a successful, creative career there are key business principles and processes that the student must understand and successfully implement in order to manifest commercial success in alignment with a creative vision. In this unit the student is introduced to these principles and practices through a series of individual and collaborative, creative scenarios. The aim is to familiarise the student with standard business practices, concepts of business ethics, problem solving, networking, brainstorming, collaborative decision making and persuasive communication techniques, in an exciting and creative work environment. The unit promotes independent creative thinking and group discussion and further aims to develop concepts explored in The Creative Life unit into tangible, practical processes.

Learning Outcomes


1. Upon successful completion of this unit, students will be able to: Apply and analyse business planning processes in a creative context;

2. Identify, research and critically analyse information relevant to a business problem or issue, be able to synthesise that information in order to evaluate potential solutions, make recommendations or otherwise effectively address the problem or issue;

3. Apply ethical reasoning, standards or codes of practice relevant to the discipline and make decisions that are informed by social and cultural understanding; and

4. Employ sustainable industry structures and business practices in a creative context.

Assessment Items



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