Foundations of Marketing (9521.1)
Level: | Level 1 - Undergraduate Introductory Unit |
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Credit Points: | 3 |
HECS Bands: | Band 3 2013-2020 (Expires 31 Dec 2020) Band 4 2021 (Commenced After 1 Jan 2021) Band 5 2021 (Commenced Before 1 Jan 2021) |
Faculty: | Faculty of Business, Government & Law |
Discipline: | School of Management |
CLOSED FOR FUTURE ENROLMENT.
Availability
Unit Outlines
To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.
- Semester 1, 2017, ONLINE, BRUCE (167143) - View
- Flexible and Self Paced Period 9, 2016, SELF-PACED, BRUCE (150307) - View
- Semester 2, 2016, ONLINE, BRUCE (152153) - View
- Winter Term, 2016, ONLINE, BRUCE (152647) - View
- Semester 1, 2016, ONLINE, BRUCE (154964) - View
- Flexible and Self Paced Period 12, 2015, SELF-PACED, BRUCE (138266) - View
- Summer Semester 2015/16, ONLINE, BRUCE (149911) - View
- Flexible and Self Paced Period 11, 2015, SELF-PACED, BRUCE (138265) - View
- Semester 2, 2015, ONLINE, BRUCE (146560) - View
- UC Term 1, 2015, ON-CAMPUS, LIFE (146813) - View
If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.
Syllabus
In this unit, students will learn about the marketing process and examine the range of marketing decisions that an organisation must make in order to sell its products and services. Students will learn how to think like a marketer, discovering that the focus of marketing has always been on the consumer. Students will begin to intuitively ask: Who is the consumer? What does the customer need? What does the customer need? What does the customer want? Marketing is an understanding of how to communicate with the consumer.
Learning Outcomes
On successful completion of this unit, students will be able to:
1. Define marketing and explain its function in society;
2. Explain the difference between marketing, advertising, and sales;
3. Describe marketing concepts and terminology, the process of market research and the concept of pricing;
4. Explain product strategy, including the concepts of product life cycle, positioning, and pricing;
5. Define competition and explain competitive analysis;
6. Analyse the process of distribution and explain marketing channels;
7. Identify the key elements of product promotions; and
8. Explain how to develop a marketing plan and apply the principles of marketing in creating a marketing plan.
Assessment Items
Contact Hours
150 learning hours in online self-paced mode.
Prerequisites
None
Incompatible Units
6357 Introduction to Marketing
Referenced Courses
- 182JA Bachelor of Accounting
- 943AA Bachelor of Applied Economics
- 945AA Bachelor of Applied Economics/Bachelor of Commerce
- 946AA Bachelor of Applied Economics/Bachelor of Management
- 986AA Bachelor of Arts / Bachelor of Advertising and Marketing Communication
- 987AA Bachelor of Arts / Bachelor of Journalism
- 988AA Bachelor of Arts / Bachelor of Media Arts and Production
- 989AA Bachelor of Arts / Bachelor of Public Relations
- 818AA Bachelor of Arts in International Studies/Bachelor of Commerce
- 280JA Bachelor of Arts in International Studies/Bachelor of Event and Tourism Management
- 822AA Bachelor of Arts in International Studies/Bachelor of Management
- 825AA Bachelor of Arts in International Studies/Bachelor of Tourism Management
- 798AA Bachelor of Arts/Bachelor of Commerce
- 125JA Bachelor of Arts/Bachelor of Communication and Media Studies
- 216JA Bachelor of Arts/Bachelor of Communication in Advertising
- 217JA Bachelor of Arts/Bachelor of Communication in Journalism
- 218JA Bachelor of Arts/Bachelor of Communication in Media and Public Affairs
- 219JA Bachelor of Arts/Bachelor of Communication in Public Relations
- 799AA Bachelor of Arts/Bachelor of Information Technology
- 801AA Bachelor of Arts/Bachelor of Laws
- 802AA Bachelor of Arts/Bachelor of Management
- 804AA Bachelor of Arts/Bachelor of Science in Psychology
- 183JA Bachelor of Australian Politics and Public Policy
- 761AA Bachelor of Business Administration
- 806AA Bachelor of Business Administration/Bachelor of Business Informatics
- 807AA Bachelor of Business Administration/Bachelor of Management
- 285JB Bachelor of Business Studies
- 314JA Bachelor of Business Studies (Event and Tourism Management)(Online)
- 285JA Bachelor of Business Studies (online)
- 762HG Bachelor of Commerce
- 762AB Bachelor of Commerce
- 762AA Bachelor of Commerce
- 100JA Bachelor of Commerce / Bachelor of Advertising and Marketing Communication
- 231JA Bachelor of Commerce/Bachelor of Communication in Advertising
- 232JA Bachelor of Commerce/Bachelor of Communication in Journalism
- 234JA Bachelor of Commerce/Bachelor of Communication in Media and Public Affairs
- 233JA Bachelor of Commerce/Bachelor of Communication in Public Relations
- 281JA Bachelor of Commerce/Bachelor of Event and Tourism Management
- 810AA Bachelor of Commerce/Bachelor of Laws
- 811AA Bachelor of Commerce/Bachelor of Tourism Management
- 291JA Bachelor of Communication in Public Relations/Bachelor of Event and Tourism Management
- 208JA Bachelor of Entrepreneurship and Innovation
- 279JB Bachelor of Event and Tourism Management
- 279JA Bachelor of Event and Tourism Management
- 282JA Bachelor of Event and Tourism Management/Bachelor of Sports Management
- 184JA Bachelor of Finance
- 368JA Bachelor of Hospitality Management
- 185JA Bachelor of Human Resource Management
- 240JA Bachelor of Human Resource Management/Bachelor of Laws
- 815AA Bachelor of Information Technology/Bachelor of Commerce
- 186JA Bachelor of International Business
- 248JA Bachelor of Justice Studies
- 394AA Bachelor of Management
- 101JA Bachelor of Management / Bachelor of Journalism
- 102JA Bachelor of Management / Bachelor of Public Relations
- 128JA Bachelor of Management/Bachelor of Communication and Media Studies
- 829AA Bachelor of Management/Bachelor of Laws
- 830AA Bachelor of Management/Bachelor of Science in Psychology
- 187JA Bachelor of Marketing Management
- 235JA Bachelor of Marketing Management/Bachelor of Communication in Advertising
- 124JA Bachelor of Politics and International Relations
- 146JA Bachelor of Politics and International Relations/Bachelor of Business Administration
- 147JA Bachelor of Politics and International Relations/Bachelor of Commerce
- 210JA Bachelor of Public Administration
- 188JA Bachelor of Social Science
- 638AA Bachelor of Tourism Management
- 898AA Bachelor of Tourism Management / Bachelor of Sports Management