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Foundations of Marketing (9521.1)

Level: Level 1 - Undergraduate Introductory Unit
Credit Points: 3
HECS Bands:

Band 3 2013-2020 (Expires 31 Dec 2020) Band 4 2021 (Commenced After 1 Jan 2021) Band 5 2021 (Commenced Before 1 Jan 2021)

Faculty: Faculty of Business, Government & Law
Discipline: School of Management



    Unit Outlines

    To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

    • Semester 1, 2017, ONLINE, BRUCE (167143) - View
    • Flexible and Self Paced Period 9, 2016, SELF-PACED, BRUCE (150307) - View
    • Semester 2, 2016, ONLINE, BRUCE (152153) - View
    • Winter Term, 2016, ONLINE, BRUCE (152647) - View
    • Semester 1, 2016, ONLINE, BRUCE (154964) - View
    • Flexible and Self Paced Period 12, 2015, SELF-PACED, BRUCE (138266) - View
    • Summer Semester 2015/16, ONLINE, BRUCE (149911) - View
    • Flexible and Self Paced Period 11, 2015, SELF-PACED, BRUCE (138265) - View
    • Semester 2, 2015, ONLINE, BRUCE (146560) - View
    • UC Term 1, 2015, ON-CAMPUS, LIFE (146813) - View

    If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.


    In this unit, students will learn about the marketing process and examine the range of marketing decisions that an organisation must make in order to sell its products and services. Students will learn how to think like a marketer, discovering that the focus of marketing has always been on the consumer. Students will begin to intuitively ask: Who is the consumer? What does the customer need? What does the customer need? What does the customer want? Marketing is an understanding of how to communicate with the consumer.

    Learning Outcomes

    On successful completion of this unit, students will be able to:

    1. Define marketing and explain its function in society;

    2. Explain the difference between marketing, advertising, and sales;

    3. Describe marketing concepts and terminology, the process of market research and the concept of pricing;

    4. Explain product strategy, including the concepts of product life cycle, positioning, and pricing;

    5. Define competition and explain competitive analysis;

    6. Analyse the process of distribution and explain marketing channels;

    7. Identify the key elements of product promotions; and

    8. Explain how to develop a marketing plan and apply the principles of marketing in creating a marketing plan.

    Assessment Items

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    Contact Hours

    150 learning hours in online self-paced mode.



    Incompatible Units

    6357 Introduction to Marketing

    Referenced Courses

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