Public Relations Writing (9497.2)
Level: | Level 1 - Undergraduate Introductory Unit |
---|---|
Credit Points: | 3 |
HECS Bands: | 1 |
Faculty: | Faculty of Arts and Design |
Discipline: | Discipline of Communication and Media |
Availability
Unit Outlines
To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.
- Semester 2, 2018, ON-CAMPUS, BRUCE (178694) - View
- Semester 2, 2017, ON-CAMPUS, BRUCE (165122) - View
- Winter Term, 2017, ON-CAMPUS, BRUCE (165442) - View
- Semester 2, 2016, ON-CAMPUS, BRUCE (162462) - View
- Semester 2, 2015, ON-CAMPUS, BRUCE (140056) - View
If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.
Syllabus
Students will learn the professional writing skills expected of a beginning public relations practitioner. They will examine the different approaches required for the production of material specific to various communication environments, target publics and media.
Learning Outcomes
On successful completion of this unit, students will be able to:
1. Access and evaluate information: identify information for inclusion in public relations materials; analyse, summarise and apply information to specific public relations activities;
2. Think critically: analyse basic public relations situations to generate creative solutions to communication opportunities; assess the application of different public relations approaches to various communication environments, target publics and media;
3. Apply knowledge: explain the contexts to which different public relations approaches are applied; synthesise and integrate information in to appropriate written formats; and
4. Communicate effectively: apply clear, concise and accurate writing techniques to producing public relations materials.
Assessment Items
Contact Hours
3 hours per week.
Prerequisites
None
Corequisites
None
Assumed Knowledge
None
Incompatible Units
7130 Public Relations Writing.
Equivalent Units
7130 Public Relations Writing.
Referenced Courses
- 989AA Bachelor of Arts / Bachelor of Public Relations
- 793AA Bachelor of Arts in International Studies
- 992AA Bachelor of Arts in International Studies / Bachelor of Media Arts and Production
- 993AA Bachelor of Arts in International Studies / Bachelor of Public Relations
- 221JA Bachelor of Arts in International Studies/Bachelor of Communication in Advertising
- 223JA Bachelor of Arts in International Studies/Bachelor of Communication in Media and Public Affairs
- 224JA Bachelor of Arts in International Studies/Bachelor of Communication in Public Relations
- 280JA Bachelor of Arts in International Studies/Bachelor of Event and Tourism Management
- 821AA Bachelor of Arts in International Studies/Bachelor of Laws
- 798AA Bachelor of Arts/Bachelor of Commerce
- 219JA Bachelor of Arts/Bachelor of Communication in Public Relations
- 799AA Bachelor of Arts/Bachelor of Information Technology
- 801AA Bachelor of Arts/Bachelor of Laws
- 233JA Bachelor of Commerce/Bachelor of Communication in Public Relations
- 214JA Bachelor of Communication in Public Relations
- 291JA Bachelor of Communication in Public Relations/Bachelor of Event and Tourism Management
- 228JA Bachelor of Communication in Public Relations/Bachelor of Laws
- 102JA Bachelor of Management / Bachelor of Public Relations
- 983AA Bachelor of Public Relations
- 983AB Bachelor of Public Relations
- 997AA Bachelor of Public Relations / Bachelor of Laws