Corporate Communication (9492.2)

Availability

Unit Outlines

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• Semester 2, 2018, ON-CAMPUS, BRUCE (178693) - View
• Semester 2, 2017, ON-CAMPUS, BRUCE (165121) - View
• Semester 2, 2016, ON-CAMPUS, BRUCE (162458) - View
• Semester 2, 2015, ON-CAMPUS, BRUCE (141012) - View

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Syllabus

This unit offers students the opportunity to discuss and critically analyse the nature, value and approaches of effective corporate communication locally and globally and its role in enhancing corporate image, identity and reputation. The unit explores the theories and issues surrounding the role of public relations in corporate strategy and relations, international corporate relations, organisational communication, stakeholder engagement and community relations, corporate social responsibility and reputation management.

Learning Outcomes

On successful completion of this unit, students will be able to:

1. Understand the principles of corporate communication and its global role in the theoretical and practical landscape of public relations, and be able to express this understanding clearly through oral and written communication;

2. Identify, analyse and articulate the critical role of corporate communication within cultural, political and social contexts; and

3. Demonstrate a capacity to work independently and with others, to understand and respect diverse opinions and to incorporate this understanding into oral and written work.

Assessment Items

Prerequisites

None