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Advertising Project (9488.2)

Level: Level 3 - Undergraduate Advanced Unit
Credit Points: 3
HECS Bands:

Band 1 2013-2020 (Expires 31 Dec 2020) Band 2 2021 (Commenced Before 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan 2021)

Faculty: Faculty of Arts and Design
Discipline: Discipline of Communication and Media



    Unit Outlines

    To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

    • Semester 2, 2018, ON-CAMPUS, BRUCE (178690) - View
    • Semester 2, 2017, ON-CAMPUS, BRUCE (165118) - View
    • Semester 2, 2016, ON-CAMPUS, BRUCE (162447) - View
    • Semester 2, 2015, ON-CAMPUS, BRUCE (139645) - View

    If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.


    An integrative learning experience using the advertising concepts and processes to which students will be exposed through their course.

    This main focus is on the important role that advertising plays for an organization and how to make the maximum use of advertising in assisting organizations in achieving their objectives and goals. Students will have to develop an advertising campaign/project for a case.

    Learning Outcomes

    On successful completion of this unit, students will be able to:

    1. Analyse advertising techniques and apply these to a variety of contexts and different issues (e.g. product/service/ideas);

    2. Integrate various sources of information such as research, media planning and creative resources to efficiently plan a campaign;

    3. Design an effective integrated advertising campaign;

    4. Understand what is needed and professionally present advertising campaign strategies to the client; and

    5. Learn to work effectively in teams/groups to analyse and prepare presentations.

    Assessment Items

    Contact Hours

    3 hours per week.


    Students must be enrolled in 211JA Bachelor of Communication in Advertising OR 981AA Bachelor of Advertising and Marketing Communication.

    Students must have completed 48 credit points of study.



    Assumed Knowledge

    Basic concepts in marketing communications and advertising.

    Incompatible Units

    Restrictions: This unit is not open to students who have passed 6813 Integrated Communication Campaigns OR 9116 Advertising Project.

    Equivalent Units

    9116 Advertising Project.

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