Advertising Project (9488.2)

Availability

Unit Outlines

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• Semester 2, 2018, ON-CAMPUS, BRUCE (178690) - View
• Semester 2, 2017, ON-CAMPUS, BRUCE (165118) - View
• Semester 2, 2016, ON-CAMPUS, BRUCE (162447) - View
• Semester 2, 2015, ON-CAMPUS, BRUCE (139645) - View

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Syllabus

An integrative learning experience using the advertising concepts and processes to which students will be exposed through their course.

This main focus is on the important role that advertising plays for an organization and how to make the maximum use of advertising in assisting organizations in achieving their objectives and goals. Students will have to develop an advertising campaign/project for a case.

Learning Outcomes

On successful completion of this unit, students will be able to:

1. Analyse advertising techniques and apply these to a variety of contexts and different issues (e.g. product/service/ideas);

2. Integrate various sources of information such as research, media planning and creative resources to efficiently plan a campaign;

3. Design an effective integrated advertising campaign;

4. Understand what is needed and professionally present advertising campaign strategies to the client; and

5. Learn to work effectively in teams/groups to analyse and prepare presentations.

Assessment Items

Contact Hours

3 hours per week.

Prerequisites

Students must be enrolled in 211JA Bachelor of Communication in Advertising OR 981AA Bachelor of Advertising and Marketing Communication.

Students must have completed 48 credit points of study.

Corequisites

None

Assumed Knowledge

Basic concepts in marketing communications and advertising.

Incompatible Units

Restrictions: This unit is not open to students who have passed 6813 Integrated Communication Campaigns OR 9116 Advertising Project.

Equivalent Units

9116 Advertising Project.