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Social Media G (9436.2)

Level: Graduate Level
Credit Points: 3
HECS Bands: 2
Faculty: Faculty of Science and Technology
Discipline: Academic Program Area - Technology


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As a result of the Australian Government's directives requiring physical distancing and restrictions on movement because of the COVID-19 pandemic, you may find that learning activities and/or assessment items in some units you are studying have changed. These changes will not be updated in the published Unit Outline but will be communicated to you via your unit’s UCLearn(Canvas) teaching site. The new learning activities and/or assessment items will continue to meet the unit's learning outcomes, as described in the Unit Outline.

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Unit Outlines

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  • Semester 1, 2020, ON-CAMPUS, BRUCE (198610) - View
  • Semester 1, 2019, ONLINE, BRUCE (185257) - View
  • Semester 1, 2018, ONLINE, BRUCE (181950) - View
  • Semester 1, 2017, ONLINE, BRUCE (166969) - View
  • Semester 1, 2016, ONLINE, BRUCE (154435) - View
  • Semester 1, 2015, ONLINE, BRUCE (145620) - View

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The focus of this unit is to advance knowledge on the social media technologies being used in organisations for business, civic and social purposes. Use of information and communications technologies is essential in supporting networked, dialogic learning, and the addition of emerging digital tools (Twitter, blogs, wikis, Facebook) may enable rapid communication, collaboration and engagement with government, business and society. We will examine critically the tools and their application in different domains. It will equip learners with advanced digital literacy skills to engage online including online strategies, management, risk, and governance issues. Topics may deal with the role of social technologies in organisations, models and frameworks of online participation to understand meaningful approaches to online engagement, regardless of the specific tools or social media used. Lastly ethical concerns and changing expectations of using social technologies in organisation will be explored.

This unit is co-taught with unit 9369 Social Media.

Learning Outcomes

At the successful completion of this unit students will be able to:

1. Build advanced digital literacy skills that focus on learning how to use different social media channels and use digital tools to participate in civic engagement;

2. Critically analyse and evaluate personal social media technology usage, online strategies, risk management and governance; and

3. Acquire an in-depth understanding of frameworks and strategies of digital and online engagement and relationship building for business, government and not-for-profits.

Assessment Items

Contact Hours

2 hours per week/





Assumed Knowledge

IT skills: students need to possess the ability to use on-line searching tools from the Internet, a word processor and other software applications to undertake various assignments in the subject.

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