Social Media G (9436.2)
|Faculty:||Faculty of Science and Technology|
|Discipline:||Academic Program Area - Technology|
UC - Canberra, Bruce
Year Teaching Period Convener Mode of Delivery 2020 Semester 1 DR Blooma JOHN (Ph: +61 2 62012391 ) ON-CAMPUS
Possible changes to your unit's learning activities and assessment items
As a result of the Australian Government's directives requiring physical distancing and restrictions on movement because of the COVID-19 pandemic, you may find that learning activities and/or assessment items in some units you are studying have changed. These changes will not be updated in the published Unit Outline but will be communicated to you via your unit’s UCLearn(Canvas) teaching site. The new learning activities and/or assessment items will continue to meet the unit's learning outcomes, as described in the Unit Outline.
New learning activities and/or assessment items are available on your unit's UCLearn(Canvas) teaching site. Please contact your Unit Convener with any questions.
To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.
- Semester 1, 2020, ON-CAMPUS, BRUCE (198610) - View
- Semester 1, 2019, ONLINE, BRUCE (185257) - View
- Semester 1, 2018, ONLINE, BRUCE (181950) - View
- Semester 1, 2017, ONLINE, BRUCE (166969) - View
- Semester 1, 2016, ONLINE, BRUCE (154435) - View
- Semester 1, 2015, ONLINE, BRUCE (145620) - View
If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.
The focus of this unit is to advance knowledge on the social media technologies being used in organisations for business, civic and social purposes. Use of information and communications technologies is essential in supporting networked, dialogic learning, and the addition of emerging digital tools (Twitter, blogs, wikis, Facebook) may enable rapid communication, collaboration and engagement with government, business and society. We will examine critically the tools and their application in different domains. It will equip learners with advanced digital literacy skills to engage online including online strategies, management, risk, and governance issues. Topics may deal with the role of social technologies in organisations, models and frameworks of online participation to understand meaningful approaches to online engagement, regardless of the specific tools or social media used. Lastly ethical concerns and changing expectations of using social technologies in organisation will be explored.
This unit is co-taught with unit 9369 Social Media.
At the successful completion of this unit students will be able to:
1. Build advanced digital literacy skills that focus on learning how to use different social media channels and use digital tools to participate in civic engagement;
2. Critically analyse and evaluate personal social media technology usage, online strategies, risk management and governance; and
3. Acquire an in-depth understanding of frameworks and strategies of digital and online engagement and relationship building for business, government and not-for-profits.
UC - Canberra, Bruce
- Semester 1, 2020
- Semester 1, 2019
- Semester 1, 2018
2 hours per week/
IT skills: students need to possess the ability to use on-line searching tools from the Internet, a word processor and other software applications to undertake various assignments in the subject.