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Sport Sponsorship and Public Relations (9374.1)

Level: Level 3 - Undergraduate Advanced Unit
Credit Points: 3
HECS Bands: 1
Faculty: Faculty of Health
Discipline: Discipline of Sport and Exercise Science

Availability

Unit Outlines

To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

  • Semester 1, 2019, FLEXIBLE, BRUCE (189206) - View
  • Semester 1, 2018, FLEXIBLE, BRUCE (179961) - View
  • Semester 1, 2017, FLEXIBLE, BRUCE (164088) - View
  • Semester 1, 2016, FLEXIBLE, HG-WAV (154739) - View
  • Semester 1, 2016, FLEXIBLE, BRUCE (154738) - View
  • Semester 1, 2015, FLEXIBLE, BRUCE (146036) - View

If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.

Syllabus

This unit will focus on the importance of sponsorship and media to sporting organisations. Writing and evaluating sponsorship proposals will be highly emphasised. Various media sources will be evaluated and strategies identified to improve/ maintain quality media coverage of athletes and sports.

Learning Outcomes

On completion of this unit, students will be able to:

1. Explain and identify the components of a sponsorship plan;

2. Develop, construct and evaluate sponsorship proposals;

3. Understand the role the media plays in sport and sponsorship;

4. Evaluate media coverage of sport and athletes; and

5. Identify and develop strategies to improve the media coverage of sport and athletes.

Assessment Items

Contact Hours

4 hours per week.

Prerequisites

6357 Introduction to Marketing or equivalent

Corequisites

None

Assumed Knowledge

None

Incompatible Units

7981 Sport Sponsorship and Media.

Equivalent Units

7981 Sport Sponsorship and Media.



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