Sport Sponsorship and Public Relations (9374.1)
Level: | Level 3 - Undergraduate Advanced Unit |
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Credit Points: | 3 |
HECS Bands: | Band 1 2013-2020 (Expires 31 Dec 2020) Band 2 2021 (Commenced Before 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan 2021) |
Faculty: | Faculty of Health |
Discipline: | Discipline of Sport and Exercise Science |
Availability
Unit Outlines
To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.
- Semester 1, 2019, FLEXIBLE, BRUCE (189206) - View
- Semester 1, 2018, FLEXIBLE, BRUCE (179961) - View
- Semester 1, 2017, FLEXIBLE, BRUCE (164088) - View
- Semester 1, 2016, FLEXIBLE, HG-WAV (154739) - View
- Semester 1, 2016, FLEXIBLE, BRUCE (154738) - View
- Semester 1, 2015, FLEXIBLE, BRUCE (146036) - View
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Syllabus
This unit will focus on the importance of sponsorship and media to sporting organisations. Writing and evaluating sponsorship proposals will be highly emphasised. Various media sources will be evaluated and strategies identified to improve/ maintain quality media coverage of athletes and sports.
Learning Outcomes
On completion of this unit, students will be able to:
1. Explain and identify the components of a sponsorship plan;
2. Develop, construct and evaluate sponsorship proposals;
3. Understand the role the media plays in sport and sponsorship;
4. Evaluate media coverage of sport and athletes; and
5. Identify and develop strategies to improve the media coverage of sport and athletes.
Assessment Items
Contact Hours
4 hours per week.
Prerequisites
6357 Introduction to Marketing or equivalent
Corequisites
None
Assumed Knowledge
None
Incompatible Units
7981 Sport Sponsorship and Media.
Equivalent Units
7981 Sport Sponsorship and Media.
Referenced Courses
- 762HG Bachelor of Commerce
- 282JA Bachelor of Event and Tourism Management/Bachelor of Sports Management
- HLMG01 Bachelor of Health Science (Human Movement)/ Bachelor of Sports Management
- 248HG Bachelor of Justice Studies
- 155JA Bachelor of Sport Coaching and Exercise Science/Bachelor of Sports Management
- 278JA Bachelor of Sport and Exercise Science/Bachelor of Sports Management
- 688HG Bachelor of Sports Management
- 688AA Bachelor of Sports Management
- MGMG01 Bachelor of Sports Management/ Bachelor of Event and Tourism Management
- 898AA Bachelor of Tourism Management / Bachelor of Sports Management