Sport Sponsorship and Public Relations (9374.1)

Availability

Unit Outlines

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• Semester 1, 2019, FLEXIBLE, BRUCE (189206) - View
• Semester 1, 2018, FLEXIBLE, BRUCE (179961) - View
• Semester 1, 2017, FLEXIBLE, BRUCE (164088) - View
• Semester 1, 2016, FLEXIBLE, HG-WAV (154739) - View
• Semester 1, 2016, FLEXIBLE, BRUCE (154738) - View
• Semester 1, 2015, FLEXIBLE, BRUCE (146036) - View

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Syllabus

This unit will focus on the importance of sponsorship and media to sporting organisations. Writing and evaluating sponsorship proposals will be highly emphasised. Various media sources will be evaluated and strategies identified to improve/ maintain quality media coverage of athletes and sports.

Learning Outcomes

On completion of this unit, students will be able to:

1. Explain and identify the components of a sponsorship plan;

2. Develop, construct and evaluate sponsorship proposals;

3. Understand the role the media plays in sport and sponsorship;

4. Evaluate media coverage of sport and athletes; and

5. Identify and develop strategies to improve the media coverage of sport and athletes.

Assessment Items

Contact Hours

4 hours per week.

Prerequisites

6357 Introduction to Marketing or equivalent

Corequisites

None

Assumed Knowledge

None

Incompatible Units

7981 Sport Sponsorship and Media.

Equivalent Units

7981 Sport Sponsorship and Media.