Perform new course search

Search Filter

Sport Marketing (9373.1)

Level: Level 3 - Undergraduate Advanced Unit
Credit Points: 3
HECS Bands: 1
Faculty: Faculty of Health
Discipline: Discipline of Sport and Exercise Science

Availability

Unit Outlines

To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

  • Semester 1, 2019, FLEXIBLE, BRUCE (189205) - View
  • Semester 1, 2018, FLEXIBLE, BRUCE (179960) - View
  • Semester 1, 2017, FLEXIBLE, BRUCE (164087) - View
  • Semester 1, 2016, ON-CAMPUS, HG-WAV (154736) - View
  • Semester 1, 2016, FLEXIBLE, BRUCE (154737) - View
  • Semester 1, 2015, FLEXIBLE, BRUCE (146035) - View

If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.

Syllabus

The course will examine professional and recreational sport utilising the basic concepts of marketing. The course will provide an opportunity for hands-on approach to sport marketing with the completion of marketing research and a marketing plan for a sporting organisation.

Learning Outcomes

On completion of this unit, students will be able to:

1. Carry out marketing research;

2. Identify and explain the factors of marketing a sport including the marketing mix and promotional mix; and

3. Prepare a marketing plan for a sporting organisation.

Assessment Items

Contact Hours

4 hours per week.

Prerequisites

6357 Introduction to Marketing or equivalent

Corequisites

None

Assumed Knowledge

None

Incompatible Units

8394 Sport as a Product

Equivalent Units

8394 Sport as a Product.



Print this page
ApplyEnquire
Why choose UC

Perform new course search

Search Filter

Frequently Asked Questions