Sport Marketing (9373.1)
|Level:||Level 3 - Undergraduate Advanced Unit|
|Faculty:||Faculty of Health|
|Discipline:||Discipline of Sport and Exercise Science|
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- Semester 1, 2019, FLEXIBLE, BRUCE (189205) - View
- Semester 1, 2018, FLEXIBLE, BRUCE (179960) - View
- Semester 1, 2017, FLEXIBLE, BRUCE (164087) - View
- Semester 1, 2016, ON-CAMPUS, HG-WAV (154736) - View
- Semester 1, 2016, FLEXIBLE, BRUCE (154737) - View
- Semester 1, 2015, FLEXIBLE, BRUCE (146035) - View
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The course will examine professional and recreational sport utilising the basic concepts of marketing. The course will provide an opportunity for hands-on approach to sport marketing with the completion of marketing research and a marketing plan for a sporting organisation.
On completion of this unit, students will be able to:
1. Carry out marketing research;
2. Identify and explain the factors of marketing a sport including the marketing mix and promotional mix; and
3. Prepare a marketing plan for a sporting organisation.
UC - Canberra, Bruce
- Semester 1, 2019
- Semester 1, 2018
- Semester 1, 2017
- Semester 1, 2016
- Semester 1, 2015
- UC Melbourne - Waverley Campus
4 hours per week.
6357 Introduction to Marketing or equivalent
8394 Sport as a Product
8394 Sport as a Product.
- 762HG Bachelor of Commerce
- 282JA Bachelor of Event and Tourism Management/Bachelor of Sports Management
- HLMG01 Bachelor of Health Science (Human Movement)/ Bachelor of Sports Management
- 248HG Bachelor of Justice Studies
- 155JA Bachelor of Sport Coaching and Exercise Science/Bachelor of Sports Management
- 278JA Bachelor of Sport and Exercise Science/Bachelor of Sports Management
- 688HG Bachelor of Sports Management
- 688AA Bachelor of Sports Management
- MGMG01 Bachelor of Sports Management/ Bachelor of Event and Tourism Management
- 689AA Bachelor of Sports Media
- 898AA Bachelor of Tourism Management / Bachelor of Sports Management