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Social Media (9369.2)

Level: Level 2 - Undergraduate Intermediate Unit
Credit Points: 3
HECS Bands:

Band 2 2013-2020 (Expires 31 Dec 2020) Band 2 2021 (Commenced After 1 Jan 2021) Band 3 2021 (Commenced Before 1 Jan 2021)

Faculty: Faculty of Science and Technology
Discipline: Academic Program Area - Technology


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As a result of the Australian Government's and or the ACT Government’s directives requiring physical distancing and restrictions on movement because of the COVID-19 pandemic, you may find that learning activities and/or assessment items in some units you are studying have changed. These changes will not be updated in the published Unit Outline but will be communicated to you via your unit’s UCLearn(Canvas) teaching site. The new learning activities and/or assessment items will continue to meet the unit's learning outcomes, as described in the Unit Outline.

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Unit Outlines

To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

  • Semester 1, 2021, ON-CAMPUS, BRUCE (200328) - View
  • Semester 1, 2020, ON-CAMPUS, BRUCE (193695) - View
  • Semester 1, 2019, ONLINE, BRUCE (185275) - View
  • Semester 1, 2018, ON-CAMPUS, BRUCE (181947) - View
  • Semester 1, 2017, ON-CAMPUS, BRUCE (166885) - View
  • Semester 1, 2016, ONLINE, BRUCE (154166) - View
  • Semester 1, 2016, ON-CAMPUS, BRUCE (154165) - View
  • Semester 1, 2015, ONLINE, BRUCE (145363) - View
  • Semester 1, 2015, ON-CAMPUS, BRUCE (145362) - View

If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.


The focus of the unit is demonstrate the social media technologies being used in organisations for business, civic and social purposes. Use of information and communications technologies is also essential in supporting networked, dialogic learning, and the addition of emerging digital tools (Twitter, blogs, wikis, Facebook) may enable rapid communication, collaboration and engagement with government, commence and society. We will look at tools and their application in different domains. It will equip learners with skills to engage online including online strategies, management, risk, and governance issues. Topics may deal with the role of social technologies in organisations, models and frameworks of online participation to understand meaningful approaches to online engagement, regardless of the specific tools or social media used. Lastly ethical concerns and changing expectations of using social technologies in organisation will be explored.

This unit is co-taught with 9436 Social Media G.

Learning Outcomes

On successful completion of this unit, students will be able to:

1. Build a relevant set of digital literacy skills that focus on learning how to use different social media channels and use digital tools to participate in civic engagement;

2. Analyse and evaluate personal social media technology usage, online strategies, risk management and governance; and

3. Use frameworks and strategies of online engagement and relationship building for business, government and not-for-profits.

Assessment Items

Contact Hours

2 hours per week.


Completion of 12cp.



Assumed Knowledge

IT skills: students need to possess the ability to use on-line searching tools from the Internet, a word processor and other software applications to undertake various assignments in the subject.

Incompatible Units

9436 Social Media G.

Equivalent Units


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