Sport Business (9367.1)

Availability

Unit Outlines

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• Semester 2, 2019, FLEXIBLE, BRUCE (188447) - View
• Semester 2, 2018, FLEXIBLE, BRUCE (180242) - View
• Semester 2, 2017, FLEXIBLE, BRUCE (164400) - View
• Semester 2, 2016, FLEXIBLE, BRUCE (151880) - View
• Semester 2, 2015, FLEXIBLE, BRUCE (140672) - View

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Syllabus

This unit is designed to introduce students to the varying aspects of corporate involvement in sport in its national and international forms, to determine the relationship between corporate groups and sports organisations and to examine the potential for growth within the corporate approach to sport. The unit also familiarises students with the nature and purpose of political processes at various levels of physical activity from recreational to international sport. Subjects for discussion include the use of sport as a political vehicle, the role of sport in uniting or dividing communities under stress, and the significance of sport to the public image of political leaders.

Learning Outcomes

On completion of this unit, students will be able to:

1. Explain the major catalysts responsible for the commodification of Australian sport;

2. Communicate the similarities and differences between the commercialisation of Australian sport and international sport;

3. Demonstrate an awareness of a variety of ways in which sport and politics intersect; and

4. Contribute to public debates about the politics of sport in modern societies.

Assessment Items

Prerequisites

None