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Understanding Media (9273.1)

Level: Level 1 - Undergraduate Introductory Unit
Credit Points: 3
HECS Bands:

Band 1 2013-2020 (Expires 31 Dec 2020) Band 2 2021 (Commenced Before 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan 2021)

Faculty: Faculty of Arts and Design
Discipline: Discipline of Communication



    This unit introduces students to the analysis of media texts with a view to achieving a better understanding of how they communicate with their audiences. It considers various media genres, including news genres, and examines the communication conventions that they employ. It introduces students to key theoretical concepts associated with the construction of meaning including semiotics, ideology, discourse and narrative.

    Learning Outcomes


    1. Upon completion of this subject, students will have significantly enhanced media literacy and will be able to critically analyse and evaluate media texts in terms of their format, structure and stylistic characteristics.

    2. They will also be able to appreciate the various ways in which texts operate to construct perceptions and understanding of the world.

    Contact Hours

    Three hours per week



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