Business to Business Marketing (9171.1)
|Level:||Level 2 - Undergraduate Intermediate Unit|
|HECS Bands:||2, 3|
|Faculty:||Faculty of Business, Government & Law|
|Discipline:||School of Management|
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- Semester 1, 2015, ON-CAMPUS, UC-MELB (145313) - View
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In this unit students study the characteristics and importance of contemporary business-to-business (B2B) markets in an Australian business environment.
On completion of this unit students will be able to:
1. contrast business-to-business (B2B) marketing and consumer marketing;
2. develop a deeper knowledge of B2B marketing concepts;
3. assess how pricing of goods and services is undertaken for business markets;
4. evaluate the application of e-commerce in logistics practice and supply chain management in delivering value to customers in business markets;
5. critically examine the nature and characteristics of the individual communication tools and media of the business promotional mix;
6. evaluate and critically analyse the essential elements in which businesses develop value-based propositions for their customers;
7. apply various business marketing tools to marketing problems and propose solutions.
UC Melbourne - Chadstone Campus
- Semester 1, 2015
3 hours per week.
9159 Marketing Principles