Media Analysis and Buying (9120.4)
Level: | Level 3 - Undergraduate Advanced Unit |
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Credit Points: | 3 |
HECS Bands: | 1 |
Faculty: | Faculty of Arts and Design |
Discipline: | Discipline of Communication and Media |
Availability
Unit Outlines
To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.
- Semester 1, 2018, ON-CAMPUS, BRUCE (176534) - View
- Semester 1, 2017, ON-CAMPUS, BRUCE (170843) - View
- Winter Term, 2016, ON-CAMPUS, BRUCE (161836) - View
- Semester 1, 2016, ON-CAMPUS, BRUCE (155007) - View
- Winter Term, 2015, ON-CAMPUS, BRUCE (141281) - View
- Semester 1, 2015, ON-CAMPUS, BRUCE (145673) - View
If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.
Syllabus
This unit provides students with up-to-date media training, explains the basics of media practice, and the processes and terminology used. It also explores the variety of media options available, develops skills in problem solving and strategic decision-making, and details the components of the media planning process. The Media Federation of Australia provides teaching support for this Unit with latest materials, software and guest lectures.
Learning Outcomes
On completion of this unit, students will be able to:
1. Understand media industry dialogue, its operation, terminology, objectives and communication goals and understand how to solve media math exercises;
2. Discuss the broad media landscape, review communication channel selection, and explain the research metrics employed in determining an effective media schedule;
3. Analyse and experiment with target audience analysis, using a variety of media research tools to best meet the objectives set for a client brief; and
4. Examine and relate knowledge gained from implementation planning and media buying to the post analysis and media review process.
Assessment Items
Contact Hours
Up to three hours per week
Prerequisites
None
Corequisites
None
Assumed Knowledge
None
Incompatible Units
Restrictions: This unit is not open to students who have passed 8138 Media Planning and Buying
Equivalent Units
8138 Media Planning and Buying
Referenced Courses
- 986AA Bachelor of Arts / Bachelor of Advertising and Marketing Communication
- 987AA Bachelor of Arts / Bachelor of Journalism
- 988AA Bachelor of Arts / Bachelor of Media Arts and Production
- 989AA Bachelor of Arts / Bachelor of Public Relations
- 221JA Bachelor of Arts in International Studies/Bachelor of Communication in Advertising
- 798AA Bachelor of Arts/Bachelor of Commerce
- 125JA Bachelor of Arts/Bachelor of Communication and Media Studies
- 216JA Bachelor of Arts/Bachelor of Communication in Advertising
- 217JA Bachelor of Arts/Bachelor of Communication in Journalism
- 218JA Bachelor of Arts/Bachelor of Communication in Media and Public Affairs
- 219JA Bachelor of Arts/Bachelor of Communication in Public Relations
- 799AA Bachelor of Arts/Bachelor of Information Technology
- 801AA Bachelor of Arts/Bachelor of Laws
- 802AA Bachelor of Arts/Bachelor of Management
- 804AA Bachelor of Arts/Bachelor of Science in Psychology
- 231JA Bachelor of Commerce/Bachelor of Communication in Advertising
- 211JA Bachelor of Communication in Advertising
- 225JA Bachelor of Communication in Advertising/Bachelor of Laws
- 220JA Bachelor of Graphic Design/Bachelor of Communication in Advertising
- 235JA Bachelor of Marketing Management/Bachelor of Communication in Advertising