Copywriting and Creative Execution (9119.2)
Level: | Level 1 - Undergraduate Introductory Unit |
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Credit Points: | 3 |
HECS Bands: | Band 3 2013-2020 (Expires 31 Dec 2020) Band 4 2021 (Commenced After 1 Jan 2021) Band 5 2021 (Commenced Before 1 Jan 2021) |
Faculty: | Faculty of Arts and Design |
Discipline: | Discipline of Communication |
CLOSED FOR FUTURE ENROLMENT.
Availability
Syllabus
This unit will focus on the overall creative development process. Concentration is on idea generation and concept development with a focus on art direction (encompassing visual communication elements and artistic style) and writing advertising copy for branded products, services, organizations, events and ideologies in print media, the internet (including social media), television, radio, posters and collateral material.
Lectures and workshops will cover the psychological appeals, creative thinking, selling strategies, and the importance of content, structure, creativity, style and context.
Learning Outcomes
On completion of this unit students will be able to:
1. demonstrate the knowledge and skills to write effective advertising copy for any medium;
2. know how to think creatively, critically and visually, to conduct copy research, and to evaluate their own writing and the writing of others;
3. understand how to adapt content and style to suit different applications and media;
4. understand the writer's legal, social, ethical and professional responsibilities.
Contact Hours
3 hours per week
Prerequisites
None.
Corequisites
None.
Assumed Knowledge
NONE
Incompatible Units
Restrictions: This unit is not open to students who have passed 6812 Copywriting
Equivalent Units
6812 Copywriting
Referenced Courses
- 986AA Bachelor of Arts / Bachelor of Advertising and Marketing Communication
- 987AA Bachelor of Arts / Bachelor of Journalism
- 988AA Bachelor of Arts / Bachelor of Media Arts and Production
- 989AA Bachelor of Arts / Bachelor of Public Relations
- 221JA Bachelor of Arts in International Studies/Bachelor of Communication in Advertising
- 798AA Bachelor of Arts/Bachelor of Commerce
- 125JA Bachelor of Arts/Bachelor of Communication and Media Studies
- 216JA Bachelor of Arts/Bachelor of Communication in Advertising
- 217JA Bachelor of Arts/Bachelor of Communication in Journalism
- 218JA Bachelor of Arts/Bachelor of Communication in Media and Public Affairs
- 219JA Bachelor of Arts/Bachelor of Communication in Public Relations
- 799AA Bachelor of Arts/Bachelor of Information Technology
- 801AA Bachelor of Arts/Bachelor of Laws
- 802AA Bachelor of Arts/Bachelor of Management
- 804AA Bachelor of Arts/Bachelor of Science in Psychology
- 231JA Bachelor of Commerce/Bachelor of Communication in Advertising
- 211JA Bachelor of Communication in Advertising
- 225JA Bachelor of Communication in Advertising/Bachelor of Laws
- 220JA Bachelor of Graphic Design/Bachelor of Communication in Advertising
- 235JA Bachelor of Marketing Management/Bachelor of Communication in Advertising