Advertising Project (9116.2)

Availability

Syllabus

An integrative learning experience using the advertising concepts and processes to which students will be exposed through their course.
This main focus is on the important role that advertising plays for an organization and how to make the maximum use of advertising in assisting organizations in achieving their objectives and goals.

Students will have to develop an advertising campaign/project for a case.

Learning Outcomes

After successfully completing this subject, the students will understand how advertising campaigns are created, managed and evaluated. In particular, students will be able to:

1. analyze advertising techniques and apply these to a variety of contexts and different issues (e.g. product/service/ideas);

2. integrate various sources of information such as research, media planning and creative resources to efficiently plan a campaign;

3. design an effective integrated advertising campaign;

4. understand what is needed and professionally present advertising campaign strategies to the client;

5. learn to work effectively in teams/groups to analyze and prepare presentations.

Prerequisites

Completion of 48 credit points of study

Corequisites

Enrolment in one of the following courses: Bachelor of Communication in Advertising and all related double degrees. Bachelor of Advertising and Marketing Communication and all related double degrees.

Assumed Knowledge

Basic concepts in marketing communications and advertising