Public Relations Practice G (9114.4)
|Faculty:||Faculty of Arts and Design|
|Discipline:||School of Arts and Communications|
UC - Canberra, Bruce
Year Teaching Period Convener Mode of Delivery 2020 Semester 2 Ms Sonya SANDHAM (Ph: ) ONLINE 2020 Semester 2 Ms Sonya SANDHAM (Ph: ) ON-CAMPUS
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- Semester 2, 2019, ONLINE, BRUCE (191063) - View
- Semester 2, 2019, ON-CAMPUS, BRUCE (192625) - View
- Semester 2, 2018, ONLINE, BRUCE (178460) - View
- Semester 2, 2018, ON-CAMPUS, BRUCE (189949) - View
- Semester 2, 2017, ONLINE, BRUCE (164870) - View
- Semester 2, 2016, ONLINE, BRUCE (161831) - View
- Semester 2, 2015, ONLINE, BRUCE (139289) - View
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This unit concentrates on the technical skills, routines and implementation activities of the profession of public relations. It aims to develop proficiency in professional public relations tasks such as: project planning, media relations, crisis and issues management, promotional activities, financial public relations, public affairs and lobbying, and campaign management.
On completion of this unit students will be able to:
1. Demonstrate developed knowledge of public relations specialisations, tools and techniques;
2. Demonstrate communication and technical skills to co-ordinate public relations tasks;
3. Demonstrate cognitive skills to make high-level, independent judgements in a range of professional public relations contexts; and
4. Demonstrate communication and specialised technical skills to initiate, implement and evaluate public relations plans.
UC - Canberra, Bruce
Semester 2, 2019
- All Content is Delivered Online (ONLINE)
- On-Campus Attendance (Expected) and Online Content (ON-CAMPUS)
- Semester 2, 2019