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Public Relations Practice G (9114.4)

Level: Graduate Level
Credit Points: 3
HECS Bands: 1
Faculty: Faculty of Arts and Design
Discipline: School of Arts and Communications

Availability

Possible changes to your unit's learning activities and assessment items

As a result of the Australian Government's directives requiring physical distancing and restrictions on movement because of the COVID-19 pandemic, you may find that learning activities and/or assessment items in some units you are studying have changed. These changes will not be updated in the published Unit Outline but will be communicated to you via your unit’s UCLearn(Canvas) teaching site. The new learning activities and/or assessment items will continue to meet the unit's learning outcomes, as described in the Unit Outline.

New learning activities and/or assessment items are available on your unit's UCLearn(Canvas) teaching site. Please contact your Unit Convener with any questions.

Unit Outlines

To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

  • Semester 2, 2019, ONLINE, BRUCE (191063) - View
  • Semester 2, 2019, ON-CAMPUS, BRUCE (192625) - View
  • Semester 2, 2018, ONLINE, BRUCE (178460) - View
  • Semester 2, 2018, ON-CAMPUS, BRUCE (189949) - View
  • Semester 2, 2017, ONLINE, BRUCE (164870) - View
  • Semester 2, 2016, ONLINE, BRUCE (161831) - View
  • Semester 2, 2015, ONLINE, BRUCE (139289) - View

If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.

Syllabus

This unit concentrates on the technical skills, routines and implementation activities of the profession of public relations. It aims to develop proficiency in professional public relations tasks such as: project planning, media relations, crisis and issues management, promotional activities, financial public relations, public affairs and lobbying, and campaign management.

Learning Outcomes

On completion of this unit students will be able to:

1. Demonstrate developed knowledge of public relations specialisations, tools and techniques;

2. Demonstrate communication and technical skills to co-ordinate public relations tasks;

3. Demonstrate cognitive skills to make high-level, independent judgements in a range of professional public relations contexts; and

4. Demonstrate communication and specialised technical skills to initiate, implement and evaluate public relations plans.

Assessment Items

Prerequisites

None


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