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International and Sectoral Marketing Communication PG (9113.6)

Level: Postgraduate Level
Credit Points: 3
HECS Bands: 1
Faculty: Faculty of Arts and Design
Discipline: School of Arts and Communications

Availability

Unit Outlines

To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

  • Semester 2, 2019, ONLINE, BRUCE (191061) - View
  • Semester 2, 2019, ON-CAMPUS, BRUCE (191062) - View
  • Semester 2, 2018, ONLINE, BRUCE (178498) - View
  • Semester 2, 2018, ON-CAMPUS, BRUCE (178499) - View
  • Semester 2, 2017, ONLINE, BRUCE (164939) - View
  • Semester 2, 2017, ON-CAMPUS, BRUCE (164940) - View
  • Semester 2, 2016, ONLINE, BRUCE (163169) - View
  • Semester 2, 2016, ON-CAMPUS, BRUCE (163170) - View
  • Semester 2, 2015, ONLINE, BRUCE (139458) - View
  • Semester 2, 2015, ON-CAMPUS, BRUCE (143555) - View

If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.

Syllabus

This unit advances students' knowledge of the planning and implementation of marketing communications practice in a global setting, focusing on the public, private and non-profit sectors. It explores the range of concepts, theories, and managerial tools available and how they apply in the context of political, economic, legal, ethical, technological and socio-cultural environments. It also aims to develop the skills necessary to design and implement global communication strategies for effective cross-and intra-cultural interactions.

Learning Outcomes

On completion of this unit, students will be able to:

1. apply an advanced body of knowledge by systematically investigating and critically analysing issues associated with international marketing communication;

2. apply research principles, segmentation methods and strategic processes across cultures;

3. demonstrate autonomy, accountability and expert judgment in marketing communication at the international level.

Assessment Items

Contact Hours

Up to three hours per week.

Prerequisites

None

Corequisites

None

Assumed Knowledge

None

Incompatible Units

Restrictions: This unit is not open to students who have passed 7739 International Marketing Communication PG

Equivalent Units

7739 International Marketing Communication PG


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