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Principles of Strategic Communication G (9110.4)

Level: Graduate Level
Credit Points: 3
HECS Bands: 1
Faculty: Faculty of Arts and Design
Discipline: School of Arts and Communications


Possible changes to your unit's learning activities and assessment items

For the remainder of 2020, resulting from Australian Government's directives requiring physical distancing and restrictions on movement because of the COVID-19 pandemic, any exams that are required for assessment in a unit will be online exams. Online exams may also use online proctoring to help assure the academic integrity of those exams. Please contact your unit convener with any questions.

While the University has made efforts to ensure that Unit Outlines reflect a unit’s learning activities and assessment items, any changes to Australian Government directives because of the COVID-19 pandemic may require changes to these during the semester to ensure the safety and well being of students and staff. These changes will not be updated in the published unit outline, but will be communicated to you via your unit’s UCLearn(Canvas) teaching site. Any changes made will continue to meet the unit’s learning outcomes, as described in the Unit Outline.

Unit Outlines

To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

  • Semester 1, 2020, ONLINE, BRUCE (193839) - View
  • Semester 1, 2020, ON-CAMPUS, BRUCE (193838) - View
  • Semester 1, 2019, ONLINE, BRUCE (191053) - View
  • Semester 1, 2019, ON-CAMPUS, BRUCE (191052) - View
  • Semester 1, 2018, ONLINE, BRUCE (176377) - View
  • Semester 1, 2018, ON-CAMPUS, BRUCE (183367) - View
  • Semester 1, 2017, ONLINE, BRUCE (165334) - View
  • Semester 1, 2016, ONLINE, BRUCE (154602) - View
  • Semester 1, 2015, ONLINE, BRUCE (145751) - View

If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.


This unit will introduce the concepts and principles that underpin strategic communication by exploring three related areas:
- understanding human communication, including consideration of a range of key thinkers on this topic;
- understanding contemporary communication environments taking a broadly societal approach but including consideration of new media, the concept of audiences, contemporary practices and patterns of media use; and
- critical analysis of the concept of strategic communication and its applicability to a range of societal and organisational situations.

Learning Outcomes

On completion of this unit, students will be able to:

1. Demonstrate critical understanding of communication theory and its relevance to an appreciation of the complexity of human communication;

2. Demonstrate critical understanding of the contemporary communication environment; and

3. Evaluate prospects for successful strategic communication and to apply cognitive and communication skills to a variety of technical situations.

Assessment Items

Contact Hours

3 hours per week





Assumed Knowledge


Incompatible Units

Restrictions: This unit is not open to students who have passed 8572 Introduction to Strategic Communication PG

Equivalent Units

8572 Introduction to Strategic Communication PG

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