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Marketing Communication Principles G (9109.4)

Level: Graduate Level
Credit Points: 3
HECS Bands: 2, 3
Faculty: Faculty of Arts and Design
Discipline: School of Arts and Communications

Availability

Possible changes to your unit's learning activities and assessment items

For the remainder of 2020, resulting from Australian Government's directives requiring physical distancing and restrictions on movement because of the COVID-19 pandemic, any exams that are required for assessment in a unit will be online exams. Online exams may also use online proctoring to help assure the academic integrity of those exams. Please contact your unit convener with any questions.

While the University has made efforts to ensure that Unit Outlines reflect a unit’s learning activities and assessment items, any changes to Australian Government directives because of the COVID-19 pandemic may require changes to these during the semester to ensure the safety and well being of students and staff. These changes will not be updated in the published unit outline, but will be communicated to you via your unit’s UCLearn(Canvas) teaching site. Any changes made will continue to meet the unit’s learning outcomes, as described in the Unit Outline.

Unit Outlines

To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

  • Semester 1, 2020, ONLINE, BRUCE (193837) - View
  • Semester 1, 2020, ON-CAMPUS, BRUCE (193836) - View
  • Semester 1, 2019, ONLINE, BRUCE (191051) - View
  • Semester 1, 2019, ON-CAMPUS, BRUCE (191050) - View
  • Semester 1, 2018, ONLINE, BRUCE (176371) - View
  • Semester 1, 2018, ON-CAMPUS, BRUCE (183366) - View
  • Semester 1, 2017, ONLINE, BRUCE (165241) - View
  • Semester 1, 2016, ONLINE, BRUCE (154601) - View
  • Semester 1, 2015, ONLINE, BRUCE (145750) - View

If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.

Syllabus

Marketing communication in the 21st century is both a dynamic profession and a strategic management function in all three sectors, private, public and not -for-profit. In order to understand the role and purpose of marketing communication, students are introduced to the integrated models of direct marketing, advertising, public relations, sales promotion personal selling.
These functions are considered within the broader context of markets, audiences, publics, and cultures, as well as theories of communication and persuasion. To facilitate learning, discussion of theory is fully supported by marketing communication examples.

Learning Outcomes

On completion of this unit, students will be able to:

1. Define marketing communication and outline its principles;

2. Describe the key principles underpinning marketing communication;

3. Identify the key marketing communication components and how these integrate for effective communication;

4. Apply the principles and practices of marketing communication to professional practice; and

5. Articulate the basic context within which marketing communication is located, including markets, audiences, publics, and cultures; industry sectors; as well as theories of communication and persuasion.

Assessment Items

Contact Hours

3 hours per week.

Prerequisites

None

Corequisites

None

Assumed Knowledge

None

Incompatible Units

Restrictions: This unit is not open to students who have passed 7730 Marketing Communication Foundations G

Equivalent Units

7730 Marketing Communication Foundations G


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