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Brand, Strategy and Integration PG (9106.4)

Level: Postgraduate Level
Credit Points: 3
HECS Bands: 2, 3
Faculty: Faculty of Arts and Design
Discipline: School of Arts and Communications

Availability

Possible changes to your unit's learning activities and assessment items

For the remainder of 2020, resulting from Australian Government's directives requiring physical distancing and restrictions on movement because of the COVID-19 pandemic, any exams that are required for assessment in a unit will be online exams. Online exams may also use online proctoring to help assure the academic integrity of those exams. Please contact your unit convener with any questions.

While the University has made efforts to ensure that Unit Outlines reflect a unit’s learning activities and assessment items, any changes to Australian Government directives because of the COVID-19 pandemic may require changes to these during the semester to ensure the safety and well being of students and staff. These changes will not be updated in the published unit outline, but will be communicated to you via your unit’s UCLearn(Canvas) teaching site. Any changes made will continue to meet the unit’s learning outcomes, as described in the Unit Outline.

Unit Outlines

To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

  • Semester 1, 2020, ONLINE, BRUCE (193833) - View
  • Semester 1, 2020, ON-CAMPUS, BRUCE (193834) - View
  • Semester 1, 2019, ONLINE, BRUCE (191043) - View
  • Semester 1, 2019, ON-CAMPUS, BRUCE (191044) - View
  • Semester 1, 2018, ONLINE, BRUCE (176372) - View
  • Semester 1, 2018, ON-CAMPUS, BRUCE (176373) - View
  • Semester 1, 2017, ONLINE, BRUCE (165237) - View
  • Semester 1, 2017, ON-CAMPUS, BRUCE (165238) - View
  • Semester 1, 2016, ONLINE, BRUCE (154330) - View
  • Semester 1, 2016, ON-CAMPUS, BRUCE (154329) - View
  • Semester 1, 2015, ONLINE, BRUCE (145589) - View
  • Semester 1, 2015, ON-CAMPUS, BRUCE (146289) - View
  • Semester 1, 2014, ONLINE, BRUCE (133853) - View

If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.

Syllabus

This unit will focus on strategic development of brands from integrated marketing communications. This is achieved through developing expertise in understanding the role of advertising and other communication options to build and maintain brands.

Learning Outcomes

On successful completion of this unit, students will be able to:

1. Synthesise the strategic level requirements for developing effective brands;

2. Critically analyse various roles of key stakeholders in brand communication;

3. Identify the value of different communication options in branding;

4. Appreciate the importance of and apply creative strategy in branding; and

5. Design, plan, and evaluate integrated marketing communication programs that are designed to build brands.

Assessment Items

Prerequisites

None


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