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Brand, Strategy and Integration PG (9106.4)

Level: Postgraduate Level
Credit Points: 3
HECS Bands: 2, 3
Faculty: Faculty of Arts and Design
Discipline: School of Arts and Communications

Availability

Unit Outlines

To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

  • Semester 1, 2020, ONLINE, BRUCE (193833) - View
  • Semester 1, 2020, ON-CAMPUS, BRUCE (193834) - View
  • Semester 1, 2019, ONLINE, BRUCE (191043) - View
  • Semester 1, 2019, ON-CAMPUS, BRUCE (191044) - View
  • Semester 1, 2018, ONLINE, BRUCE (176372) - View
  • Semester 1, 2018, ON-CAMPUS, BRUCE (176373) - View
  • Semester 1, 2017, ONLINE, BRUCE (165237) - View
  • Semester 1, 2017, ON-CAMPUS, BRUCE (165238) - View
  • Semester 1, 2016, ONLINE, BRUCE (154330) - View
  • Semester 1, 2016, ON-CAMPUS, BRUCE (154329) - View
  • Semester 1, 2015, ONLINE, BRUCE (145589) - View
  • Semester 1, 2015, ON-CAMPUS, BRUCE (146289) - View
  • Semester 1, 2014, ONLINE, BRUCE (133853) - View

If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.

Syllabus

This unit will focus on strategic development of brands from integrated marketing communications. This is achieved through developing expertise in understanding the role of advertising and other communication options to build and maintain brands.

Learning Outcomes

On successful completion of this unit, students will be able to:

1. Synthesise the strategic level requirements for developing effective brands;

2. Critically analyse various roles of key stakeholders in brand communication;

3. Identify the value of different communication options in branding;

4. Appreciate the importance of and apply creative strategy in branding; and

5. Design, plan, and evaluate integrated marketing communication programs that are designed to build brands.

Assessment Items

Contact Hours

3 hours/week

Prerequisites

None

Corequisites

None

Assumed Knowledge

None

Incompatible Units

None

Equivalent Units

None


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