Advanced Marketing Communication Theory PG (9105.5)
|Faculty:||Faculty of Arts and Design|
|Discipline:||School of Arts and Communications|
UC - Canberra, Bruce
Year Teaching Period Convener Mode of Delivery 2020 Semester 1 MS Anji PERERA (Ph: +61 2 62012555 ) ONLINE 2020 Semester 1 MS Anji PERERA (Ph: +61 2 62012555 ) ON-CAMPUS
Possible changes to your unit's learning activities and assessment items
As a result of the Australian Government's directives requiring physical distancing and restrictions on movement because of the COVID-19 pandemic, you may find that learning activities and/or assessment items in some units you are studying have changed. These changes will not be updated in the published Unit Outline but will be communicated to you via your unit’s UCLearn(Canvas) teaching site. The new learning activities and/or assessment items will continue to meet the unit's learning outcomes, as described in the Unit Outline.
New learning activities and/or assessment items are available on your unit's UCLearn(Canvas) teaching site. Please contact your Unit Convener with any questions.
To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.
- Semester 1, 2020, ONLINE, BRUCE (193831) - View
- Semester 1, 2020, ON-CAMPUS, BRUCE (193832) - View
- Semester 1, 2019, ONLINE, BRUCE (191041) - View
- Semester 1, 2019, ON-CAMPUS, BRUCE (191042) - View
- Semester 1, 2018, ONLINE, BRUCE (176532) - View
- Semester 1, 2017, ONLINE, BRUCE (170841) - View
- Semester 1, 2017, ON-CAMPUS, BRUCE (170842) - View
- Semester 1, 2016, ONLINE, BRUCE (154599) - View
- Semester 1, 2016, ON-CAMPUS, BRUCE (154600) - View
- Semester 1, 2015, ONLINE, BRUCE (142607) - View
If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.
This unit focuses on communication theory that is relevant to marketing communication and on marketing communication theory. The unit begins with an overview of the development of ideas about communication, involvement and motivation; it moves on to the micro level with a detailed examination of human, and specifically consumer information processing, including the role attention and memory, emotion and affect, attitudes and behaviour change models and how these various aspects impact on marketing communication. The final section of the unit examines consumer judgement and decision making and concludes with a look at how these theories are applied in various industry contexts including profit, not for profit and government.
On completion of this unit, students will be able to:
1. analyse critically, reflect on and synthesise key theories and models in the field of marketing communication;
2. produce an analysis of a marketing communication theory or model based on peer reviewed academic research;
3. analyse critically various models and theories of behaviour and attitude change;
4. research and apply marketing communication theories and models to a variety of industry situations including profit, not for profit and government.
UC - Canberra, Bruce
Semester 1, 2020
- All Content is Delivered Online (ONLINE)
- On-Campus Attendance (Expected) and Online Content (ON-CAMPUS)
- Semester 1, 2019
- Semester 1, 2020
Expected online engagement - 3 hours per week.
Restrictions: This unit is not open to students who have passed 7738 Marketing Communication Theory PG.
7738 Marketing Communication Theory PG