Marketing Communications: Principles and Practice (9026.2)
| Level: | Level 1 - Undergraduate Introductory Unit |
|---|---|
| Credit Points: | 3 |
| HECS Bands: | |
| Faculty: | Faculty of Arts and Design |
| Discipline: | Discipline of Communication |
Availability
Availability
This unit is no longer offered. Information may be available for Units in the following years:
- Version 2 - Start Date: 01/01/2013 End Date: 01/01/2013
- Version 1 - Start Date: 01/07/2012 End Date: 31/12/2012
Syllabus
The unit introduces students to the multidisciplinary approach of marketing communications. This unit is intended for students and practitioners who wish to develop a knowledge-base, a skill-base, and overall ability in the marketing communications domain. The basic principles and interrelationships of advertising, public relations, sponsorships, personal selling, sales promotions, and interactive and internet marketing communications are the focus of this unit. This focus is considered within the broader context of markets, audiences, publics, and cultures, as well as theories of marketing communications and persuasion. This unit will guide participants to develop an integrated marketing promotion plan. To assist your learning process, any discussion of theory is fully supported by marketing communication examples.
Learning Outcomes
On completion of this unit, students will be able to:
1. demonstrate a solid understanding of the basics of marketing communications and theory as applied to marketing communications;
2. appreciate the various roles of marketing communications in contemporary society;
3. demonstrate a preparatory knowledge of key trends within the field of marketing communications;
4. demonstrate an understanding of the initial principles and practice of marketing promotion tools, primary and secondary research, and their applications;
5. demonstrate developed written and oral communication skills.
Contact Hours
3 hrs per week
Prerequisites
None.
Corequisites
None.
Assumed Knowledge
NONE
Incompatible Units
Restrictions: This unit is not open to students who have passed 8122 Introduction to Professional Communication
Equivalent Units
8122 Introduction to Professional Communication