Identity Systems (8601.5)
| Level: |
Undergraduate Second Year Level |
| Credit Points: |
3 |
| HECS Bands: |
1 |
| Faculty: |
Faculty of Arts and Design |
| Discipline: |
School of Design and the Built Environment |
Availability
-
UC - TAFE Queensland, South Bank
Unit Outlines
To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.
- Semester 2, 2019, ON-CAMPUS, TQB-SB
(191204) -
View
- Semester 2, 2018, ONLINE, BRUCE
(178517) -
View
- Semester 2, 2018, ON-CAMPUS, TQB-SB
(178525) -
View
- Semester 2, 2018, ON-CAMPUS, BRUCE
(178518) -
View
- Winter Term, 2018, ON-CAMPUS, BRUCE
(177623) -
View
- Semester 2, 2017, ONLINE, BRUCE
(174824) -
View
- Semester 2, 2017, ON-CAMPUS, TQB-SB
(164965) -
View
- Semester 2, 2017, ON-CAMPUS, BRUCE
(164958) -
View
- Winter Term, 2017, ON-CAMPUS, BRUCE
(164724) -
View
- Semester 2, 2016, ON-CAMPUS, TQB-SB
(161348) -
View
- Semester 2, 2016, FLEXIBLE, NSI-SL
(161344) -
View
- Semester 2, 2016, FLEXIBLE, BRUCE
(161343) -
View
- Winter Term, 2016, ON-CAMPUS, BRUCE
(162923) -
View
- Semester 2, 2015, ONLINE, UC-MELB
(146916) -
View
- Semester 2, 2015, FLEXIBLE, BRUCE
(140485) -
View
If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.
Syllabus
In this unit students research the evolution of logo-design in the 20th century to contemporary practice. Students will create a logo design and apply it to a full identity system that spans both print and digital production methods. An understanding of contemporary branding, identity systems and how they are applied to a range of physical objects and digital technologies is covered with an emphasis on how identity systems are adapted globally.
Learning Outcomes
On completion of this unit will, student will be able to:
1. Demonstrate an understanding of contemporary branding and the role of the graphic designer;
2. Develop an identity system and generate a comprehensive identity style guide;
3. Adapt design solutions to multiple mediums;
4. Demonstrate expertise in graphic design technology; and
5. Conduct research and analysis, and clearly communicate a rationale for design decisions.
Assessment Items
Expand All
-
UC - TAFE Queensland, South Bank
-
Semester 2, 2019
-
On-Campus Attendance (Expected) and Online Content (ON-CAMPUS)
- Assessment 1: Corporate Identity Research and Report
(
40%
)
- Assessment 2: Logo Design and Style Guide
Due Date:
Friday 10.00pm - Week 13
Weighting Percentage:
60%
Addresses learning outcome(s):
On completion of this unit will, student will be able to:
1. demonstrate an understanding of contemporary branding and the role of the graphic designer;
2. develop an identity system and generate a comprehensive identity style guide;
3. adapt design solutions to multiple mediums;
4. demonstrate expertise in graphic design technology;
5. conduct research and analysis, and clearly communicate a rationale for design decisions.
Related graduate attribute(s):
1. UC graduates are professional - communicate effectively
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
2. UC graduates are global citizens - think globally about issues in their profession
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - be self-aware
3. UC graduates are lifelong learners - evaluate and adopt new technology
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
Based on the research carried out in Assessment 1, you will design and create the assets to establish the identity for a new enterprise. Combine colour, symbols and text to form a unique identity for the brand, with an emphasis on a uniquely Australian, sustainable design. Based on your research, you will also choose an environmental context for the client’s product. You will generate a document that visualises the design and research process involved in creating the logo. The document should include photographs or mock-ups of the application of the identity, in tangible items (ie. on packaging, t-shirt design, carry bag, etc.) in relation to the environmental context that you have selected, as well as a representation of the identity for digital environments.
A style guide or style-manual is a set of standards for the writing and design of documents, either for general use or for a specific publication, organisation or field. The implementation of a style-guide provides uniformity in the style and formatting of a document. Continuing the logo and branding design exercise, you will create a style-guide or style manual, which will explain the logo application and usage of your logo, for the benefit of both client and third parties. The document will include extensive information on colour combinations, scaling and placement. An understanding of correct usages of the logo in various applications and the standard use of fonts and typography relating to the application, should be demonstrated. The style of graphics, photography and illustrations should also be included in the style guide.
Requirements:
Logo specifications:
- The logo should be represented in the document in – Black and White, Reverse, Pantone colours and CMYK colours.
- The logo should be considered for screen application and shown on a sample home- page for the client.
- The logo should be shown on at least one tangible application. such as stationery, vehicle and/or uniform design.
- The logo must be a vector graphic, created in Illustrator.
Style Guide specifications:
- Explain your logo concept (i.e. an overview of how it suits the clients’ mission and objective)
- Specify all colours used in the logo (Pantone, CMYK and Web Values)
- Show examples of the logo in black & white and reverse
- Show examples of how the logo might be improperly used (i.e. skewed, improper type)
- Specify logo scale (the smallest size it can be scaled, without losing clarity)
- Specify the amount of empty space that should always be left around the logo
- Give an example of how the logo might be placed on a various applications (ie. Delivery-van, T-shirt design, letterhead and the company business card).
- Specify typefaces to be used on logo-type and preferred alternatives, should the font be unavailable and application on all company correspondence and application, should be included.
- Documents to be presented as an A4 (portrait or landscape)
- The style-guide should be prepared in InDesign, with master-pages, grid systems, page numbers and paragraph styles. Photographs can be stock photos or third party materials (with credits). You must package InDesign file.
- (Details of content of Style Guide will be briefed at a tutorial and on Moodle)
Submit via Canvas:
Submit Illustrator file of logo design.
Submit the packaged InDesign file of Style Guide.
A PDF document of Style Guide.
Sketchbook reveiw
(60%
)
Contact Hours
Three hours per week.
Prerequisites
None
Corequisites
None
Assumed Knowledge
Expertise in Graphic Design software.
Incompatible Units
None
Equivalent Units
None
