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Identity Systems (8601.5)

Level: Level 2 - Undergraduate Intermediate Unit
Credit Points: 3
HECS Bands: 1
Faculty: Faculty of Arts and Design
Discipline: School of Design and the Built Environment

Availability

  • UC - TAFE Queensland, South Bank
    Year Teaching Period Convener Mode of Delivery
    2020 Semester 2 Mrs   Ola   PAK (Ph: ) ON-CAMPUS

Possible changes to your unit's learning activities and assessment items

As a result of the Australian Government's directives requiring physical distancing and restrictions on movement because of the COVID-19 pandemic, you may find that learning activities and/or assessment items in some units you are studying have changed. These changes will not be updated in the published Unit Outline but will be communicated to you via your unit’s UCLearn(Canvas) teaching site. The new learning activities and/or assessment items will continue to meet the unit's learning outcomes, as described in the Unit Outline.

New learning activities and/or assessment items are available on your unit's UCLearn(Canvas) teaching site. Please contact your Unit Convener with any questions.

Unit Outlines

To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

  • Semester 2, 2019, ON-CAMPUS, TQB-SB (191204) - View
  • Semester 2, 2018, ONLINE, BRUCE (178517) - View
  • Semester 2, 2018, ON-CAMPUS, TQB-SB (178525) - View
  • Semester 2, 2018, ON-CAMPUS, BRUCE (178518) - View
  • Winter Term, 2018, ON-CAMPUS, BRUCE (177623) - View
  • Semester 2, 2017, ONLINE, BRUCE (174824) - View
  • Semester 2, 2017, ON-CAMPUS, TQB-SB (164965) - View
  • Semester 2, 2017, ON-CAMPUS, BRUCE (164958) - View
  • Winter Term, 2017, ON-CAMPUS, BRUCE (164724) - View
  • Semester 2, 2016, ON-CAMPUS, TQB-SB (161348) - View
  • Semester 2, 2016, FLEXIBLE, NSI-SL (161344) - View
  • Semester 2, 2016, FLEXIBLE, BRUCE (161343) - View
  • Winter Term, 2016, ON-CAMPUS, BRUCE (162923) - View
  • Semester 2, 2015, ONLINE, UC-MELB (146916) - View
  • Semester 2, 2015, FLEXIBLE, BRUCE (140485) - View

If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.

Syllabus

In this unit students research the evolution of logo-design in the 20th century to contemporary practice. Students will create a logo design and apply it to a full identity system that spans both print and digital production methods. An understanding of contemporary branding, identity systems and how they are applied to a range of physical objects and digital technologies is covered with an emphasis on how identity systems are adapted globally.

Learning Outcomes

On completion of this unit will, student will be able to:

1. Demonstrate an understanding of contemporary branding and the role of the graphic designer;

2. Develop an identity system and generate a comprehensive identity style guide;

3. Adapt design solutions to multiple mediums;

4. Demonstrate expertise in graphic design technology; and

5. Conduct research and analysis, and clearly communicate a rationale for design decisions.

Assessment Items

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Contact Hours

Three hours per week.

Prerequisites

None

Corequisites

None

Assumed Knowledge

Expertise in Graphic Design software.

Incompatible Units

None

Equivalent Units

None



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