Sport as a Product (8394.1)
| Level: | Level 3 - Undergraduate Advanced Unit |
|---|---|
| Credit Points: | 3 |
| HECS Bands: | |
| Faculty: | Faculty of Health |
| Discipline: | Discipline of Sport and Exercise Science |
Availability
Availability
This unit is no longer offered. Information may be available for Units in the following years:
Syllabus
The course will examine professional and recreational sport utilising the basic concepts of marketing. The course will provide an opportunity for hands-on approach to sport marketing with the completion of marketing research and a marketing plan for a sporting organisation.
Learning Outcomes
DESCRIPTION:
1. carry out marketing research
2. identify and explain the factors of marketing a sport including the marketing mix and promotional mix
3. prepare a marketing plan for a sporting organisation
Contact Hours
Two hour lecture and two hour tutorial per week.
Prerequisites
None