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Sport as a Product (8394.1)

Level: Level 3 - Undergraduate Advanced Unit
Credit Points: 3
HECS Bands:

Faculty: Faculty of Health
Discipline: Discipline of Sport and Exercise Science



    This unit is no longer offered. Information may be available for Units in the following years:


    The course will examine professional and recreational sport utilising the basic concepts of marketing. The course will provide an opportunity for hands-on approach to sport marketing with the completion of marketing research and a marketing plan for a sporting organisation.

    Learning Outcomes


    1. carry out marketing research

    2. identify and explain the factors of marketing a sport including the marketing mix and promotional mix

    3. prepare a marketing plan for a sporting organisation

    Contact Hours

    Two hour lecture and two hour tutorial per week.



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