Media Industries and Audiences (8133.3)
|Level:||Level 2 - Undergraduate Intermediate Unit|
|Faculty:||Faculty of Arts and Design|
|Discipline:||Discipline of Communication|
This unit is no longer offered. Information may be available for Units in the following years:
- Version 2 - Start Date: 01/01/2011 End Date: 31/12/2012
- Version 3 - Start Date: 01/01/2013 End Date: 01/01/2013
- Version 1 - Start Date: 01/01/2009 End Date: 31/12/2010
This unit examines the media industries and their relationships to their audiences, considered both as consumers and as citizens. It looks at the economics, industrial structures, regulatory frameworks and social responsibilities of the mass media, and the impact that these factors have upon media content. It also examines fundamental policy issues in mass communication, and the impact of new broadcast and information technologies. The unit deals with both commercial and public service media, in Australia and elsewhere.
1 demonstrate a critical understanding of the structure and dynamics of the contemporary global media industries and their relationship to their audiences.
2 conduct a basic analysis and evaluation of media policies and regulations.
3 critically evaluate the impact of commercial pressures upon media content and processes.
3 hours per week.