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Elections, Campaigns and Lobbying (8125.5)

Level: Level 3 - Undergraduate Advanced Unit
Credit Points: 3
HECS Bands:

Band 1 2013-2020 (Expires 31 Dec 2020) Band 2 2021 (Commenced Before 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan 2021)

Faculty: Faculty of Arts and Design
Discipline: School of Arts and Communications


    Unit Outlines

    To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

    • Semester 1, 2019, ON-CAMPUS, BRUCE (191023) - View
    • Semester 1, 2018, ON-CAMPUS, BRUCE (176435) - View
    • Semester 1, 2017, ON-CAMPUS, BRUCE (165297) - View
    • Semester 1, 2016, ON-CAMPUS, BRUCE (154362) - View
    • Semester 1, 2015, ON-CAMPUS, BRUCE (146293) - View

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    This unit examines the nature of political campaigning in the light of changing channels and techniques of communication. It examines the role of various forms of communication used in election campaigns, including advertising, and considers the ethical issues involved. The subject also analyses political communication techniques used by individuals, groups and organisations to influence political and public policy processes, including lobbying.

    Learning Outcomes


    1. Understand the role of elections, campaigns, and lobbying in a democratic society

    2. Demonstrate knowledge of the historical development of election campaign theories

    3. Critically analyse contested approaches to the respective powers of governments and political parties, the media, and the public;

    4. Critically analyse a range of contemporary campaign case studies

    5. Demonstrate critical thinking and problem solving skills; and

    6. Demonstrate essay writing skills

    Assessment Items

    Contact Hours

    3 hours per week.





    Assumed Knowledge


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