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Professional Media Project (7888.6)

Level: Level 3 - Undergraduate Advanced Unit
Credit Points: 3
HECS Bands: 1
Faculty: Faculty of Arts and Design
Discipline: School of Arts and Communications


Possible changes to your unit's learning activities and assessment items

For the remainder of 2020, resulting from Australian Government's directives requiring physical distancing and restrictions on movement because of the COVID-19 pandemic, any exams that are required for assessment in a unit will be online exams. Online exams may also use online proctoring to help assure the academic integrity of those exams. Please contact your unit convener with any questions.

While the University has made efforts to ensure that Unit Outlines reflect a unit’s learning activities and assessment items, any changes to Australian Government directives because of the COVID-19 pandemic may require changes to these during the semester to ensure the safety and well being of students and staff. These changes will not be updated in the published unit outline, but will be communicated to you via your unit’s UCLearn(Canvas) teaching site. Any changes made will continue to meet the unit’s learning outcomes, as described in the Unit Outline.

Unit Outlines

To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

  • Semester 1, 2020, ON-CAMPUS, TQB-SB (194283) - View
  • Semester 1, 2019, ON-CAMPUS, TQB-SB (191158) - View
  • Semester 1, 2018, ON-CAMPUS, TQB-SB (176431) - View
  • Semester 1, 2018, FLEXIBLE, BRUCE (176428) - View
  • Semester 1, 2017, FLEXIBLE, BRUCE (165290) - View
  • Semester 1, 2016, FLEXIBLE, BRUCE (154145) - View
  • Semester 1, 2015, FLEXIBLE, BRUCE (145356) - View

If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.


This unit brings together teams of media creators to produce short video and/or digital media products for real-world clients within the community and small business sector. Using these productions as foundations, this unit examines the practices and theories of media business, financing and entrepreneurship through an analysis of the roles and strategies of a media producer. Students learn effective project management skills directed towards developing theoretical and applied knowledge in preparing a project budget, production planning and scheduling, risk assessments, insurance, legal, ethical and copyright issues, strategic marketing and distribution, and leadership skills.

Learning Outcomes

Upon successful completion of this unit, students will be able to:

1. Research, plan, produce and deliver a media product to the satisfaction of a real-world client;

2. Critically analyse the financial, legal, and industrial structures of the media production industries;

3. Demonstrate effective skills in financing, contracting, scheduling, budgeting and managing media productions; and

4. Engage cooperatively and productively as a member of a small production team.

Assessment Items

Contact Hours

Up to 3 hours per week.


A minimum of 12 credit points from the Advanced Media Arts Major (Restricted); or a completed minor in Media Arts.



Assumed Knowledge


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