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Professional Media Project (7888.6)

Level: Undergraduate Third Year Level
Credit Points: 3
HECS Bands: 1
Faculty: Faculty of Arts and Design
Discipline: School of Arts and Communications

Availability

Unit Outlines

To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

  • Semester 1, 2019, ON-CAMPUS, TQB-SB (191158) - View
  • Semester 1, 2018, ON-CAMPUS, TQB-SB (176431) - View
  • Semester 1, 2018, FLEXIBLE, BRUCE (176428) - View
  • Semester 1, 2017, FLEXIBLE, BRUCE (165290) - View
  • Semester 1, 2016, FLEXIBLE, BRUCE (154145) - View
  • Semester 1, 2015, FLEXIBLE, BRUCE (145356) - View

If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.

Syllabus

This unit brings together teams of media creators to produce short video and/or digital media products for real-world clients within the community and small business sector. Using these productions as foundations, this unit examines the practices and theories of media business, financing and entrepreneurship through an analysis of the roles and strategies of a media producer. Students learn effective project management skills directed towards developing theoretical and applied knowledge in preparing a project budget, production planning and scheduling, risk assessments, insurance, legal, ethical and copyright issues, strategic marketing and distribution, and leadership skills.

Learning Outcomes

Upon successful completion of this unit, students will be able to:

1. Research, plan, produce and deliver a media product to the satisfaction of a real-world client;

2. Critically analyse the financial, legal, and industrial structures of the media production industries;

3. Demonstrate effective skills in financing, contracting, scheduling, budgeting and managing media productions; and

4. Engage cooperatively and productively as a member of a small production team.

Assessment Items

Contact Hours

Up to 3 hours per week.

Prerequisites

A minimum of 12 credit points from the Advanced Media Arts Major (Restricted); or a completed minor in Media Arts.

Corequisites

None.

Assumed Knowledge

None.



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