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Cross-Media Production (7879.6)

Level: Level 3 - Undergraduate Advanced Unit
Credit Points: 3
HECS Bands: 1
Faculty: Faculty of Arts and Design
Discipline: School of Arts and Communications


Possible changes to your unit's learning activities and assessment items

For the remainder of 2020, resulting from Australian Government's directives requiring physical distancing and restrictions on movement because of the COVID-19 pandemic, any exams that are required for assessment in a unit will be online exams. Online exams may also use online proctoring to help assure the academic integrity of those exams. Please contact your unit convener with any questions.

While the University has made efforts to ensure that Unit Outlines reflect a unit’s learning activities and assessment items, any changes to Australian Government directives because of the COVID-19 pandemic may require changes to these during the semester to ensure the safety and well being of students and staff. These changes will not be updated in the published unit outline, but will be communicated to you via your unit’s UCLearn(Canvas) teaching site. Any changes made will continue to meet the unit’s learning outcomes, as described in the Unit Outline.

Unit Outlines

To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

  • Semester 1, 2020, ON-CAMPUS, TQG-CO (194270) - View
  • Semester 1, 2020, ON-CAMPUS, TQB-SB (194269) - View
  • Semester 1, 2019, ON-CAMPUS, TQG-CO (191136) - View
  • Semester 1, 2019, ON-CAMPUS, TQB-SB (191135) - View
  • Semester 1, 2018, ON-CAMPUS, TQG-CO (184754) - View
  • Semester 1, 2018, ON-CAMPUS, TQB-SB (176300) - View
  • Semester 1, 2018, FLEXIBLE, BRUCE (176297) - View
  • Semester 1, 2017, ON-CAMPUS, TQB-SB (165470) - View
  • Semester 1, 2017, FLEXIBLE, BRUCE (165283) - View
  • Semester 1, 2016, FLEXIBLE, NSI-SL (154755) - View
  • Semester 1, 2016, FLEXIBLE, BRUCE (154753) - View
  • Semester 1, 2015, FLEXIBLE, BRUCE (145253) - View

If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.


This unit will examine the forms, cultures and practices of cross-media or hybrid production, where producers use multiple technologies, media forms, and modes of audience interaction to deliver a single work. Students will consider and evaluate the relationships between media elements and participatory audiences that characterise such works, and develop a critical understanding of current practice and theory in cross-media production. Students will apply that understanding working in collaborative teams to integrate networked, linear and interactive elements into prototype cross-media projects.

Learning Outcomes

On successful completion of this unit, students will be able to:

1. A critical understanding of the practice and theory of cross-media production;

2. An ability to select and integrate media forms and elements appropriate to a cross-media project;

3. An ability to design a media project for an active, participatory audience; and

4. An ability to work collaboratively to develop a cross-media product.

Assessment Items

Contact Hours

Up to three hours of class contact per week.


A minimum of 12 credit points from the Advanced Media Arts major (Restricted), or a completed minor in Media Arts.

For students enrolled in courses delivered at UC Melbourne, the pre-requisites are 7881 Networked Media Production and 8178 Web Design and Production.



Assumed Knowledge


Incompatible Units


Equivalent Units


Referenced Courses

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