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Public Relations Strategy (7132.4)

Level: Level 3 - Undergraduate Advanced Unit
Credit Points: 6
HECS Bands:

Faculty: Faculty of Arts and Design
Discipline: Discipline of Journalism & Communication Studies




    This unit is no longer offered. Information may be available for Units in the following years:


    This subject examines the processes involved in developing and implementing a strategic public relations plan that will help an organisation to achieve its goals. It builds on the theoretical and practical aspects of communication examined in Public Relations Theory, Public Relations Writing and Public Relations Practice. A strategic planning project and case history-based exercises provide students with practical, hands-on experience of working as a member of a project team to analyse the communication needs of an organisation and develop and implement communication strategies and tactics to address them.

    Learning Outcomes

    1. analyse the communication needs of an organisation; develop practical, cost-effective communication strategies and tactics; determine the financial and manpower resources required to implement them; write a public relations plan; project manage the implementation of a public relations plan; evaluate the overall success of the plan and its implementation in terms of meeting goals and objectives.

    Contact Hours

    Four and half hours per week in Weeks 2 to 15; one and half hours in Week 1.


    Public Relations Practice.

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