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Event Management (7016.6)

Level: Level 3 - Undergraduate Advanced Unit
Credit Points: 3
HECS Bands: 2, 3
Faculty: Faculty of Business, Government & Law
Discipline: School of Management

Availability

    Unit Outlines

    To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

    • Semester 1, 2018, ONLINE, BRUCE (177990) - View
    • Semester 1, 2018, ON-CAMPUS, TQB-SB (177991) - View
    • Semester 1, 2018, ON-CAMPUS, NSI-SL (177992) - View
    • Semester 1, 2018, ON-CAMPUS, BRUCE (177989) - View
    • Semester 1, 2017, ONLINE, BRUCE (166920) - View
    • Semester 1, 2017, ON-CAMPUS, TQB-SB (170713) - View
    • Semester 1, 2017, ON-CAMPUS, NSI-SL (171479) - View
    • Semester 1, 2017, ON-CAMPUS, BRUCE (166919) - View
    • Semester 1, 2016, ONLINE, BRUCE (154280) - View
    • Semester 1, 2016, ON-CAMPUS, BRUCE (154279) - View
    • UC Term 1, 2016, ON-CAMPUS, LIFE (155859) - View
    • Semester 1, 2015, ON-CAMPUS, BRUCE (146006) - View

    If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.

    Syllabus

    This unit examines event management for tourism, cultural, business and special events. Topics to be covered include the planning and design of events, programming and marketing and communication strategies. Areas to comprehend include venue selection, speakers, bidding, registration, programming, scheduling, sponsorship and marketing. Focus will be given to the impact of events on the tourism industry.

    Learning Outcomes

    On successful completion of this unit, students will be able to:

    1. Explain all the components and various roles involved in planning, organising, running and evaluating an event;

    2. Apply the theory and skills necessary to professionally plan, organise and run a business event; and

    3. Understand the importance of strategic planning for an event or festival, including monitoring and evaluating the impacts on the wider community.

    Assessment Items

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    Contact Hours

    3 hours per week.

    Prerequisites

    Completion of 7924 Event Development.

    Referenced Courses



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