Strategic Tourism Management (7014.6)
|Level:||Level 3 - Undergraduate Advanced Unit|
|Faculty:||Faculty of Business, Government & Law|
|Discipline:||School of Management|
This unit is no longer offered. Information may be available for Units in the following years:
- Version 1 - Start Date: 01/01/2006 End Date: 01/01/2006
- Version 2 - Start Date: 01/01/2006 End Date: 31/12/2006
- Version 3 - Start Date: 01/01/2007 End Date: 31/12/2008
- Version 4 - Start Date: 01/01/2009 End Date: 31/12/2011
- Version 5 - Start Date: 01/01/2012 End Date: 31/12/2012
- Version 6 - Start Date: 01/01/2013 End Date: 31/12/2014
This subject examines strategic management theory and concepts such as internal analysis, external analysis (macro and micro contexts), competitive strategy, strategic implementation (including international and global strategies) and business planning. The theoretical material is supported by case studies and examples from the diverse sectors of the tourism industry.
- you in all certainty will learn about the basic tenets of strategy and if you already have the rudimentary understanding this concept; you will further your understanding and clarify most of your questions regarding why strategy is important in managing tourism business operations
- you will learn to appreciate the importance of strategic thinking and the application of the principles of strategic management in various tourism business organisations for their success and competitiveness
- you will be able to appreciate the application of various business strategies in keeping the tourism supply chain competitive and lean
- you will be able to define and distinguish between competitive and collaborative behaviour in tourism businesses
- you will also be able to explain how such strategies bring in competencies and capabilities to the tourism value chain through strategic management
- you will be able to critically evaluate the concept of competitive advantage and its relevance and applicability to small and medium tourism enterprises
- you will be able to provide illustrative examples from travel industry of competitive strategy and strategic directions
- you will be able to explain the major global strategy alternatives recently adopted in various components of the global tourism industry and how they have been shaping up the functions of the components to be competitive as well as sustainable
3 hrs per week.
Introduction to Tourism or Global Issues in Tourism or permission of lecturer.