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Communication and Media Research (7003.6)

Level: Level 2 - Undergraduate Intermediate Unit
Credit Points: 3
HECS Bands:

Band 1 2013-2020 (Expires 31 Dec 2020) Band 2 2021 (Commenced Before 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan 2021)

Faculty: Faculty of Arts and Design
Discipline: Discipline of Communication and Media



    Unit Outlines

    To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

    • Semester 1, 2018, ON-CAMPUS, BRUCE (176401) - View
    • UC Term 4, 2017, ON-CAMPUS, LIFE (174754) - View
    • Semester 1, 2017, ON-CAMPUS, BRUCE (165277) - View
    • UC Term 4, 2016, ON-CAMPUS, LIFE (160351) - View
    • Semester 1, 2016, ON-CAMPUS, BRUCE (154806) - View
    • UC Term 4, 2015, ON-CAMPUS, LIFE (146886) - View
    • Semester 1, 2015, ON-CAMPUS, BRUCE (146155) - View

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    This subject begins with a basic ontological and epistemological examination of communication and media research. Quantitative and qualitative research designs are examined in the context of the applications of social research methods to communication and media research, and professional practice. Examples focus on the analysis of audiences, media texts, institutions and cultural practices, with emphasis given to types of evidence, contextualisation and reflexivity.

    Learning Outcomes

    1. Knowledge of the main quantitative and qualitative methodologies used in communication and media research, including a basic understanding of their underlying assumptions; knowledge of the applications, and the decisions involved, in communication and media research, especially as these relate to study of audiences, texts, institutions and cultural practices; knowledge of ethical, moral and social issues in applications of communication and media research; ability to ask critical questions about the application of contemporary communication and media research in informing professional practice.

    Assessment Items

    Contact Hours

    Three hours per week.


    Must have passed 12 credit points.



    Assumed Knowledge


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