Marketing Research Project (6413.5)

Availability

Unit Outlines

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• Semester 2, 2018, PROJECT, BRUCE (179092) - View
• Winter Term, 2018, PROJECT, BRUCE (178915) - View
• Semester 1, 2018, PROJECT, BRUCE (177841) - View
• Semester 2, 2017, PROJECT, BRUCE (167241) - View
• Winter Term, 2017, PROJECT, BRUCE (167824) - View
• Semester 1, 2017, PROJECT, BRUCE (166783) - View
• Semester 2, 2016, PROJECT, BRUCE (150579) - View
• Winter Term, 2016, PROJECT, BRUCE (152558) - View
• Semester 2, 2015, PROJECT, BRUCE (140898) - View
• Winter Term, 2015, PROJECT, BRUCE (143618) - View
• Semester 1, 2015, PROJECT, BRUCE (145424) - View

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Syllabus

The unit will introduce students to the complexities of the research process, survey design techniques, the use and sources of secondary data, and the use of qualitative research including focus groups in marketing research. Students will also be introduced to various research analysis techniques, and will work on solving marketing research problems for private, public and not-for-profit businesses.

Learning Outcomes

DESCRIPTION:

1. Identify research problem(s) and develop research question(s).

2. Develop a research proposal addressing the research question(s) and research problem and recommend appropriate research methodology.

3. Frame, develop and test research hypotheses.

4. Design, administer and implement questionnaires.

Assessment Items

Contact Hours

Normally thirty nine hours per semester.

Prerequisites

Marketing Research Methods.