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Consumer Behaviour (6390.7)

Level: Level 2 - Undergraduate Intermediate Unit
Credit Points: 3
HECS Bands:

Band 3 2013-2020 (Expires 31 Dec 2020) Band 4 2021 (Commenced After 1 Jan 2021) Band 5 2021 (Commenced Before 1 Jan 2021)

Faculty: Faculty of Business, Government & Law
Discipline: School of Management



    Unit Outlines

    To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

    • Semester 1, 2018, ON-CAMPUS, BRUCE (177906) - View
    • Semester 1, 2017, ON-CAMPUS, BRUCE (166842) - View
    • Semester 1, 2016, ON-CAMPUS, BRUCE (156942) - View
    • Semester 1, 2015, ON-CAMPUS, BRUCE (145560) - View

    If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.


    Issues that are explored in this unit include: What process do consumers go through when selecting products? How important is the consumers culture or social status when designing a marketing strategy? Is the role of emotion and humour essential in a marketing campaign? Why should customer complaints be the number one priority for everyone in organizations? This unit is supported by theories aimed at providing students with an analytical background to develop effective marketing strategies.

    Learning Outcomes


    1. Understand consumer behaviour theory and its implications for marketing strategy

    Assessment Items

    Contact Hours

    Normally thirty nine hours per semester.


    6356 Introduction to International Business OR Introduction to Marketing OR 9521 Foundations of Marketing

    Referenced Courses

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