International Marketing (6380.6)
Level: | Level 2 - Undergraduate Intermediate Unit |
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Credit Points: | 3 |
HECS Bands: | Band 3 2013-2020 (Expires 31 Dec 2020) Band 4 2021 (Commenced After 1 Jan 2021) Band 5 2021 (Commenced Before 1 Jan 2021) |
Faculty: | Faculty of Business, Government & Law |
Discipline: | School of Management |
CLOSED FOR FUTURE ENROLMENT.
Availability
Unit Outlines
To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.
- Semester 1, 2018, ON-CAMPUS, BRUCE (177949) - View
- Semester 1, 2017, ON-CAMPUS, BRUCE (166881) - View
- Semester 1, 2016, ON-CAMPUS, BRUCE (154152) - View
- Semester 1, 2015, ON-CAMPUS, BRUCE (145799) - View
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Syllabus
This unit explores the internationalisation of business and examines strategies for Australian and Asian firms engaged in international marketing. Topics include analysis of multinational trade and Australian business involvement; international marketing strategies and decisions on segmentation, product policy and product planning, pricing, channels of distribution, and international advertising; issues in international marketing research; multi country data analysis and international marketing information systems.
Learning Outcomes
DESCRIPTION:
1. the historical and structural environment in which the global marketer operates with emphasis on international institutions and the World Bank;
2. embargoes and sanctions - regulation of international export and import controls.
3. the international cultural market as it affects marketers.
4. foreign exchange and other risks.
5. secondary international marketing research.
6. international product adaptation and promotion and pricing.
7. channels of international distribution and logistics.
8. licensing, franchising and export intermediaries.
9. counter trade and barter.
Assessment Items
Contact Hours
Normally thirty nine hours per semester.
Prerequisites
6357 Introduction to Marketing OR 9521 Foundations of Marketing
Referenced Courses
- 182JA Bachelor of Accounting
- 943AA Bachelor of Applied Economics
- 945AA Bachelor of Applied Economics/Bachelor of Commerce
- 986AA Bachelor of Arts / Bachelor of Advertising and Marketing Communication
- 987AA Bachelor of Arts / Bachelor of Journalism
- 988AA Bachelor of Arts / Bachelor of Media Arts and Production
- 989AA Bachelor of Arts / Bachelor of Public Relations
- 818AA Bachelor of Arts in International Studies/Bachelor of Commerce
- 798AA Bachelor of Arts/Bachelor of Commerce
- 125JA Bachelor of Arts/Bachelor of Communication and Media Studies
- 216JA Bachelor of Arts/Bachelor of Communication in Advertising
- 217JA Bachelor of Arts/Bachelor of Communication in Journalism
- 218JA Bachelor of Arts/Bachelor of Communication in Media and Public Affairs
- 219JA Bachelor of Arts/Bachelor of Communication in Public Relations
- 799AA Bachelor of Arts/Bachelor of Information Technology
- 801AA Bachelor of Arts/Bachelor of Laws
- 802AA Bachelor of Arts/Bachelor of Management
- 804AA Bachelor of Arts/Bachelor of Science in Psychology
- 183JA Bachelor of Australian Politics and Public Policy
- 761AA Bachelor of Business Administration
- 762AA Bachelor of Commerce
- 100JA Bachelor of Commerce / Bachelor of Advertising and Marketing Communication
- 231JA Bachelor of Commerce/Bachelor of Communication in Advertising
- 232JA Bachelor of Commerce/Bachelor of Communication in Journalism
- 234JA Bachelor of Commerce/Bachelor of Communication in Media and Public Affairs
- 233JA Bachelor of Commerce/Bachelor of Communication in Public Relations
- 281JA Bachelor of Commerce/Bachelor of Event and Tourism Management
- 810AA Bachelor of Commerce/Bachelor of Laws
- 811AA Bachelor of Commerce/Bachelor of Tourism Management
- 112JA Bachelor of Education/Bachelor of Commerce
- 208JA Bachelor of Entrepreneurship and Innovation
- 279JA Bachelor of Event and Tourism Management
- 184JA Bachelor of Finance
- 185JA Bachelor of Human Resource Management
- 815AA Bachelor of Information Technology/Bachelor of Commerce
- 186JA Bachelor of International Business
- 248JA Bachelor of Justice Studies
- 394AA Bachelor of Management
- 830AA Bachelor of Management/Bachelor of Science in Psychology
- 187JA Bachelor of Marketing Management
- 235JA Bachelor of Marketing Management/Bachelor of Communication in Advertising
- 124JA Bachelor of Politics and International Relations
- 147JA Bachelor of Politics and International Relations/Bachelor of Commerce
- 210JA Bachelor of Public Administration
- 188JA Bachelor of Social Science
Referenced Majors & Minors
- MJ0143 Major in Entrepreneurship
- MJ0067 Major in International Business (Restricted)
- MJ0064 Major in International Management
- MJ0089 Major in Marketing
- MJ0088 Major in Marketing Management (Restricted)
- MN0048 Minor in International Business
- MN0049 Minor in International Management
- MN0068 Minor in Marketing
- MN0069 Minor in Marketing Management