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International Marketing (6380.6)

Level: Level 2 - Undergraduate Intermediate Unit
Credit Points: 3
HECS Bands: 2, 3
Faculty: Faculty of Business, Government & Law
Discipline: School of Management

Availability

    Unit Outlines

    To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

    • Semester 1, 2018, ON-CAMPUS, BRUCE (177949) - View
    • Semester 1, 2017, ON-CAMPUS, BRUCE (166881) - View
    • Semester 1, 2016, ON-CAMPUS, BRUCE (154152) - View
    • Semester 1, 2015, ON-CAMPUS, BRUCE (145799) - View

    If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.

    Syllabus

    This unit explores the internationalisation of business and examines strategies for Australian and Asian firms engaged in international marketing. Topics include analysis of multinational trade and Australian business involvement; international marketing strategies and decisions on segmentation, product policy and product planning, pricing, channels of distribution, and international advertising; issues in international marketing research; multi country data analysis and international marketing information systems.

    Learning Outcomes

    DESCRIPTION:

    1. the historical and structural environment in which the global marketer operates with emphasis on international institutions and the World Bank;

    2. embargoes and sanctions - regulation of international export and import controls.

    3. the international cultural market as it affects marketers.

    4. foreign exchange and other risks.

    5. secondary international marketing research.

    6. international product adaptation and promotion and pricing.

    7. channels of international distribution and logistics.

    8. licensing, franchising and export intermediaries.

    9. counter trade and barter.

    Assessment Items

    Contact Hours

    Normally thirty nine hours per semester.

    Prerequisites

    6357 Introduction to Marketing OR 9521 Foundations of Marketing

    Referenced Courses



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