International Marketing (6380.6)

CLOSED FOR FUTURE ENROLMENT.

Availability

Unit Outlines

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• Semester 1, 2018, ON-CAMPUS, BRUCE (177949) - View
• Semester 1, 2017, ON-CAMPUS, BRUCE (166881) - View
• Semester 1, 2016, ON-CAMPUS, BRUCE (154152) - View
• Semester 1, 2015, ON-CAMPUS, BRUCE (145799) - View

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Syllabus

This unit explores the internationalisation of business and examines strategies for Australian and Asian firms engaged in international marketing. Topics include analysis of multinational trade and Australian business involvement; international marketing strategies and decisions on segmentation, product policy and product planning, pricing, channels of distribution, and international advertising; issues in international marketing research; multi country data analysis and international marketing information systems.

Learning Outcomes

DESCRIPTION:

1. the historical and structural environment in which the global marketer operates with emphasis on international institutions and the World Bank;

2. embargoes and sanctions - regulation of international export and import controls.

3. the international cultural market as it affects marketers.

4. foreign exchange and other risks.

5. secondary international marketing research.

6. international product adaptation and promotion and pricing.

7. channels of international distribution and logistics.

8. licensing, franchising and export intermediaries.

9. counter trade and barter.

Assessment Items

Contact Hours

Normally thirty nine hours per semester.

Prerequisites

6357 Introduction to Marketing OR 9521 Foundations of Marketing