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Internet Marketing (6379.7)

Level: Level 2 - Undergraduate Intermediate Unit
Credit Points: 3
HECS Bands:

Band 3 2013-2020 (Expires 31 Dec 2020) Band 4 2021 (Commenced After 1 Jan 2021) Band 5 2021 (Commenced Before 1 Jan 2021)

Faculty: Faculty of Business, Government & Law
Discipline: School of Management



    Unit Outlines

    To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

    • Semester 2, 2018, ON-CAMPUS, BRUCE (179591) - View
    • Semester 2, 2017, ON-CAMPUS, BRUCE (167221) - View
    • Semester 2, 2016, ON-CAMPUS, BRUCE (156883) - View
    • Semester 2, 2015, ON-CAMPUS, BRUCE (140019) - View

    If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.


    The goal of the unit is to serve as a bridge between the new technology and relevant areas of existing knowledge. It develops a framework for understanding the forces driving the Internet revolution in marketing and business. It introduces the many new tools, challenges and techniques needed to update conventional marketing approaches. Topics covered include: customisation and community building, distribution and channel conflict, the role and scope of the internet in marketing research, security issues and electronic payment systems, business models for internet commerce, database integration, the importance of the internet and intranets in business to business marketing. Pricing issues and regulatory issues will also be discussed, as well as generating site traffic through a variety of means including banner advertising and competitions.

    Learning Outcomes


    1. participants will be able to understand how to apply marketing strategies to internet commerce.

    2. understand the supply chain customer relationship

    3. explain how to create site traffic; identify elements of good website design

    4. identify new business trading processes that will emerge on the internet in the future

    5. identify pricing issues and regulatory issues affecting internet marketing.

    Assessment Items

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    Contact Hours

    Normally thirty nine hours per semester.


    6357 Introduction to Marketing OR 9521 Foundations of Marketing

    Referenced Courses

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