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Marketing Research Methods (6372.7)

Level: Level 2 - Undergraduate Intermediate Unit
Credit Points: 3
HECS Bands:

Band 3 2013-2020 (Expires 31 Dec 2020) Band 4 2021 (Commenced After 1 Jan 2021) Band 5 2021 (Commenced Before 1 Jan 2021)

Faculty: Faculty of Business, Government & Law
Discipline: School of Management



    Unit Outlines

    To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

    • Semester 2, 2018, ON-CAMPUS, BRUCE (179587) - View
    • Semester 2, 2017, ON-CAMPUS, BRUCE (167217) - View
    • Semester 2, 2016, ON-CAMPUS, TQB-SB (156881) - View
    • Semester 2, 2015, ON-CAMPUS, BRUCE (139409) - View

    If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.


    This unit will introduce students to the lesser complexities of the research process, survey design techniques, the use and sources of secondary data, and the use of qualitative research including focus groups in marketing research. Students will also be introduced to various research techniques including survey research, observation and experiments.

    Learning Outcomes


    1. Identify research problems, develop a research proposal for that problem and recommend appropriate research methodology.

    2. The basic skills needed to conduct simple marketing research themselves.

    3. How to calculate population estimates and parameters and hypothesis testing using SPSS.

    4. Design and implement questionnaires.

    5. Calculate research results and draw management relevant implications.

    Assessment Items


    6357 Introduction to Marketing OR 9521 Foundations of Marketing

    Referenced Courses

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