Services Marketing (6366.7)
Level: | Level 2 - Undergraduate Intermediate Unit |
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Credit Points: | 3 |
HECS Bands: | Band 3 2013-2020 (Expires 31 Dec 2020) Band 4 2021 (Commenced After 1 Jan 2021) Band 5 2021 (Commenced Before 1 Jan 2021) |
Faculty: | Faculty of Business, Government & Law |
Discipline: | School of Management |
CLOSED FOR FUTURE ENROLMENT.
Availability
Unit Outlines
To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.
- Semester 2, 2018, ON-CAMPUS, BRUCE (179584) - View
- HKBU Trimester 1, 2018, ON-CAMPUS, HKBU (182789) - View
- Semester 2, 2017, ON-CAMPUS, BRUCE (167222) - View
- UC Term 3, 2017, ON-CAMPUS, HKBU (173460) - View
- UC Term 4, 2016, INTENSIVE, HKBU (156861) - View
- Semester 2, 2016, ON-CAMPUS, BRUCE (156859) - View
- UC Term 2, 2016, INTENSIVE, HKBU (156865) - View
- UC Term 3, 2015, INTENSIVE, HKBU (143591) - View
- Semester 2, 2015, ON-CAMPUS, BRUCE (140727) - View
If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.
Syllabus
This unit aims to provide students with a review of current theory and practice in services marketing. The distinctive needs of service industries for marketing planning and strategy will be explored, as will customer relationship management. Challenges such as maintaining service quality and handling customer complaints will be considered, as well as the impact on services of information technology and globalisation. The unit will have a current Australian focus and will make use of actual examples of service industries in our region.
Learning Outcomes
DESCRIPTION:
1. On completion of this unit participants will be able to understand the special marketing needs of service industries.
2. understand customer behaviour and relationship management in the service sector; develop marketing strategies for service industries, analyse the impact of recent environmental changes on service industries.
3. analyse case studies in the field of services marketing and solve problems related to the marketing of services.
Assessment Items
Contact Hours
Normally thirty nine hours per semester.
Prerequisites
6357 Introduction to Marketing OR 9521 Foundations of Marketing.
Incompatible Units
9532 Marketing and Promotion
Referenced Courses
- 182JA Bachelor of Accounting
- 943AA Bachelor of Applied Economics
- 945AA Bachelor of Applied Economics/Bachelor of Commerce
- 986AA Bachelor of Arts / Bachelor of Advertising and Marketing Communication
- 987AA Bachelor of Arts / Bachelor of Journalism
- 988AA Bachelor of Arts / Bachelor of Media Arts and Production
- 989AA Bachelor of Arts / Bachelor of Public Relations
- 818AA Bachelor of Arts in International Studies/Bachelor of Commerce
- 798AA Bachelor of Arts/Bachelor of Commerce
- 125JA Bachelor of Arts/Bachelor of Communication and Media Studies
- 216JA Bachelor of Arts/Bachelor of Communication in Advertising
- 217JA Bachelor of Arts/Bachelor of Communication in Journalism
- 218JA Bachelor of Arts/Bachelor of Communication in Media and Public Affairs
- 219JA Bachelor of Arts/Bachelor of Communication in Public Relations
- 799AA Bachelor of Arts/Bachelor of Information Technology
- 801AA Bachelor of Arts/Bachelor of Laws
- 802AA Bachelor of Arts/Bachelor of Management
- 804AA Bachelor of Arts/Bachelor of Science in Psychology
- 183JA Bachelor of Australian Politics and Public Policy
- 761AA Bachelor of Business Administration
- 806AA Bachelor of Business Administration/Bachelor of Business Informatics
- 807AA Bachelor of Business Administration/Bachelor of Management
- 285JB Bachelor of Business Studies
- 285JA Bachelor of Business Studies (online)
- 762HG Bachelor of Commerce
- 762AB Bachelor of Commerce
- 762AA Bachelor of Commerce
- 100JA Bachelor of Commerce / Bachelor of Advertising and Marketing Communication
- 231JA Bachelor of Commerce/Bachelor of Communication in Advertising
- 232JA Bachelor of Commerce/Bachelor of Communication in Journalism
- 234JA Bachelor of Commerce/Bachelor of Communication in Media and Public Affairs
- 233JA Bachelor of Commerce/Bachelor of Communication in Public Relations
- 281JA Bachelor of Commerce/Bachelor of Event and Tourism Management
- 810AA Bachelor of Commerce/Bachelor of Laws
- 811AA Bachelor of Commerce/Bachelor of Tourism Management
- 112JA Bachelor of Education/Bachelor of Commerce
- 208JA Bachelor of Entrepreneurship and Innovation
- 279JA Bachelor of Event and Tourism Management
- 184JA Bachelor of Finance
- 185JA Bachelor of Human Resource Management
- 815AA Bachelor of Information Technology/Bachelor of Commerce
- 186JA Bachelor of International Business
- 248JA Bachelor of Justice Studies
- 394AA Bachelor of Management
- 830AA Bachelor of Management/Bachelor of Science in Psychology
- 187JA Bachelor of Marketing Management
- 235JA Bachelor of Marketing Management/Bachelor of Communication in Advertising
- 124JA Bachelor of Politics and International Relations
- 146JA Bachelor of Politics and International Relations/Bachelor of Business Administration
- 147JA Bachelor of Politics and International Relations/Bachelor of Commerce
- 210JA Bachelor of Public Administration
- 188JA Bachelor of Social Science