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Introduction to Marketing (6357.7)

Level: Level 1 - Undergraduate Introductory Unit
Credit Points: 3
HECS Bands: 2, 3
Faculty: Faculty of Business, Government & Law
Discipline: School of Management

Availability

    Unit Outlines

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    • UC College Trimester 3, 2018, ON-CAMPUS, UCC-BRUCE (180095) - View
    • Global Pathways Program Semester 2, 2018, ON-CAMPUS, SVKM (190415) - View
    • Semester 2, 2018, ONLINE, BRUCE (179629) - View
    • Semester 2, 2018, ON-CAMPUS, GBCA-MELB (179628) - View
    • Semester 2, 2018, ON-CAMPUS, BRUCE (179624) - View
    • UC College Trimester 2, 2018, ON-CAMPUS, UCC-BRUCE (180088) - View
    • UC College Trimester 1, 2018, ON-CAMPUS, UCC-BRUCE (180078) - View
    • Semester 1, 2018, ONLINE, BRUCE (178791) - View
    • Semester 1, 2018, ON-CAMPUS, NSI-SL (177751) - View
    • Semester 1, 2018, ON-CAMPUS, BRUCE (177750) - View
    • UC College Trimester 3, 2017, ON-CAMPUS, UCC-BRUCE (166531) - View
    • Semester 2, 2017, ONLINE, BRUCE (174625) - View
    • Semester 2, 2017, ON-CAMPUS, TQB-SB (167282) - View
    • Semester 2, 2017, ON-CAMPUS, GBCA-MELB (171367) - View
    • Semester 2, 2017, ON-CAMPUS, BRUCE (167280) - View
    • UC Term 3, 2017, ON-CAMPUS, HKBU (173472) - View
    • UC College Trimester 2, 2017, ON-CAMPUS, UCC-BRUCE (165607) - View
    • UC Term 2, 2017, ON-CAMPUS, HKBU (173456) - View
    • UC College Trimester 1, 2017, ON-CAMPUS, UCC-BRUCE (165562) - View
    • Semester 1, 2017, ON-CAMPUS, BRUCE (166695) - View
    • UC College Trimester 3, 2016, ON-CAMPUS, UCC-BRUCE (156840) - View
    • UC Term 4, 2016, INTENSIVE, HKBU (156852) - View
    • Semester 2, 2016, ON-CAMPUS, UC-MELB (156847) - View
    • Semester 2, 2016, ON-CAMPUS, TQB-SB (156846) - View
    • Semester 2, 2016, ON-CAMPUS, BRUCE (156844) - View
    • UC College Trimester 2, 2016, ON-CAMPUS, UCC-BRUCE (156839) - View
    • UC Term 2, 2016, INTENSIVE, HKBU (156848) - View
    • Semester 1, 2016, ON-CAMPUS, BRUCE (156841) - View
    • UC College Trimester 3, 2015, ON-CAMPUS, UCC-BRUCE (142562) - View
    • Semester 2, 2015, ON-CAMPUS, BRUCE (139719) - View
    • UC College Trimester 2, 2015, ON-CAMPUS, UCC-BRUCE (142478) - View
    • UC College Trimester 1, 2015, ON-CAMPUS, UCC-BRUCE (142527) - View
    • Semester 1, 2015, ON-CAMPUS, BRUCE (145688) - View

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    Syllabus

    The aim of this subject is to give students an understanding of and a feel for the role of the marketing manager through an introduction to the basic problems and practices in marketing management. This subject includes such topics as the marketing environment, analysing marketing opportunities, organising of marketing covering product price decisions, channel decisions, physical distribution decisions, communication - promotion, advertising decisions, sales force decisions, and controlling and evaluating marketing programs.

    Learning Outcomes

    DESCRIPTION:

    1. analysing marketing environments;

    2. design appropriate marketing strategies for specific market segments;

    3. evaluate strategies and their impact

    4. prepare a basic but effective marketing plan for a small business enterprise/charity/or public sector service

    Assessment Items

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    Contact Hours

    Normally 39 hours per semester.

    Prerequisites

    None

    Incompatible Units

    9521 Foundations of Marketing

    Equivalent Units

    9521 Foundations of Marketing

    Referenced Courses



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