Introduction to International Business (6356.4)

Availability

Unit Outlines

To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

• Semester 2, 2018, ON-CAMPUS, BRUCE (179255) - View
• Semester 2, 2017, ON-CAMPUS, BRUCE (167537) - View
• UC Term 3, 2017, ON-CAMPUS, HKBU (173466) - View
• Semester 2, 2016, ON-CAMPUS, BRUCE (151468) - View
• UC Term 2, 2016, INTENSIVE, HKBU (155267) - View
• UC Term 3, 2015, ON-CAMPUS, HKBU (149553) - View
• Semester 2, 2015, ON-CAMPUS, BRUCE (139912) - View
• Winter Term, 2015, ON-CAMPUS, BRUCE (141037) - View

If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.

Syllabus

This unit will cover a range of topics relevant to both the environment and competitive strategy of international business. Topics will include globalisation, International Trade and Payments, geographical, cultural and institutional factors, regional blocs and markets, international dimensions of marketing, strategic management, human resource management, and e-business.

Learning Outcomes

DESCRIPTION:

1. students will be able to appreciate the major factors and issues affecting the development of international business.

2. appreciate the international context in which businesses operate.

3. recognize the impact of social, economic and cultural factors on the business environment.

4. understand how geographical and institutional forces shape international trade.

Assessment Items

Contact Hours

Normally 39 hours per semester.

Prerequisites

None