Introduction to International Business (6356.4)

CLOSED FOR FUTURE ENROLMENT.

Availability

Unit Outlines

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• Semester 2, 2018, ON-CAMPUS, BRUCE (179255) - View
• Semester 2, 2017, ON-CAMPUS, BRUCE (167537) - View
• UC Term 3, 2017, ON-CAMPUS, HKBU (173466) - View
• Semester 2, 2016, ON-CAMPUS, BRUCE (151468) - View
• UC Term 2, 2016, INTENSIVE, HKBU (155267) - View
• UC Term 3, 2015, ON-CAMPUS, HKBU (149553) - View
• Semester 2, 2015, ON-CAMPUS, BRUCE (139912) - View
• Winter Term, 2015, ON-CAMPUS, BRUCE (141037) - View

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Syllabus

This unit will cover a range of topics relevant to both the environment and competitive strategy of international business. Topics will include globalisation, International Trade and Payments, geographical, cultural and institutional factors, regional blocs and markets, international dimensions of marketing, strategic management, human resource management, and e-business.

Learning Outcomes

DESCRIPTION:

1. students will be able to appreciate the major factors and issues affecting the development of international business.

2. appreciate the international context in which businesses operate.

3. recognize the impact of social, economic and cultural factors on the business environment.

4. understand how geographical and institutional forces shape international trade.

Assessment Items

Contact Hours

Normally 39 hours per semester.

Prerequisites

None