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Creativity (6350.7)

Level: Level 2 - Undergraduate Intermediate Unit
Credit Points: 3
HECS Bands:

Band 3 2013-2020 (Expires 31 Dec 2020) Band 4 2021 (Commenced After 1 Jan 2021) Band 5 2021 (Commenced Before 1 Jan 2021)

Faculty: Faculty of Business, Government & Law
Discipline: School of Management



    Unit Outlines

    To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

    • Semester 1, 2018, INTENSIVE, BRUCE (177767) - View
    • Semester 1, 2017, INTENSIVE, BRUCE (166712) - View
    • Semester 1, 2016, INTENSIVE, BRUCE (159252) - View
    • Winter Term, 2015, ON-CAMPUS, BRUCE (143578) - View
    • Winter Term, 2014, INTENSIVE, BRUCE (133189) - View

    If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.


    The subject covers a wide range of creative problem solving methods including problem definition techniques, idea generation methods, and the evaluation and implementation of ideas. Topics include creativity and its importance in business; blocks to, and theories of, creativity; objective finding, fact finding and problem definition; mind mapping; analogies and morphological analysis; brainstorming; lateral thinking; evaluating and implementing new ideas; and dealing with resistance to change.

    Learning Outcomes

    On successful completion of this unit, students will be able to:

    1. Recognise the need for creative problem solving techniques in the contemporary business environment;

    2. Demonstrate a firm knowledge of the major creative problem solving methods;

    3. Demonstrate an ability to apply creative problem solving methods in practice;

    4. Discriminate between the kinds of situations in which different methods of creative problem solving are most appropriate; and

    5. Identify important issues in overcoming resistance to change and implementing new ideas in organisations.

    Assessment Items

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    Contact Hours

    Normally 39 hours per semester.


    Must have completed 12 credit points

    Referenced Courses

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