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Strategic Management PG (6277.6)

Level: Postgraduate Level
Credit Points: 3
HECS Bands:

Band 3 2013-2020 (Expires 31 Dec 2020) Band 4 2021 (Commenced After 1 Jan 2021) Band 5 2021 (Commenced Before 1 Jan 2021)

Faculty: Faculty of Business, Government & Law
Discipline: School of Management



    Unit Outlines

    To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

    • UC Term 2, 2016, ON-CAMPUS, NINGBO (153103) - View
    • Semester 1, 2015, WEEKEND, BRUCE (145738) - View

    If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.


    The study of strategic management involves an analysis of the factors which govern the success or otherwise of an organisation operating in contemporary society. The analysis includes an examination of factors external to the organisation which may either threaten its operations, or provide opportunities for development, and internal factors which either strengthen or weaken its capacity to develop, and perhaps, ultimately, to survive. An examination is made of an organisation's core competencies and its ability to take advantage of opportunities in a highly competitive global environment. Management decision making at the strategic level, which determines the future direction of the organisation is examined with a view to judging whether implementation, control and evaluation is feasible. The principles underlying the study of strategic management are applicable to profit-making and non-profit making organisations.

    Learning Outcomes


    1. develop and extend their understanding of corporate and industry business models and strategies.

    2. demonstrate familiarity with relevant public policies, professional codes of business conduct and issues of corporate social responsibility, and expand their capability to monitor developments and apply these principles in relevant policies, codes and issues.

    3. develop their capability to plan for implementation of business models and strategies, to analyse the applicability of these models and strategies for a particular business context, and to revise these as required by changing circumstances.

    4. develop their capacities and capabilities in analysis and business report writing.

    Assessment Items

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    Contact Hours

    At least 39 hours of classroom and structured learning per semester.


    Accounting for Managers G, Organisational Behaviour G, Marketing G, International Business G, Economics for Managers G, Business Finance PG and Statistical Analysis for Decision Making G.

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